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Stone Bath Mat

Pass

Stone Bath Mat scores 71 out of 100, a Pass. Shoppers spend an estimated $4.8M a year here, search demand grew +54.8% this quarter, and an estimated 2.8% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 11,240 Home & Kitchen niches · +22 vs the category median of 49
Market size
$4.8M/yr5.2M searches / yr
90-day growth
+54.8%search demand this quarter
Competition
39%top-5 click share · 30 brands · 43 sellers

Flapen Score

Stone Bath Mat against its category

The dotted line is the Home & Kitchen average. Past it, Stone Bath Mat is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Bath Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Stone Bath Mat 5.2M times last year and spent an estimated $4.8M. The top 5 brands take 62% of clicks. Demand peaks in Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
+54.8%
Conversion, latest week
2.9%
Market size, estimated
$4.8Ma year
Peak month
July1.6× the quietest month
Top search term
stone bath mat2.8M searches a year

02 · Price

A sale here is worth $31.00.

Listings sell for $31.00 on average, from $9.48 to $76.20. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $31.00 that is $93K to $124K a year per listing.

Average price
$31.00inside the $15 to $100 sweet spot
Price range
$9.48–$76.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
$93K–$124K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #152 within Bath Rugs. It carries 1,623 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#152in Bath Rugs
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,623per listing
Listings tracked
44

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stone Bath Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

43

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

39%

Top 20: 78%

Open market

34%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 64%

Demand

Stone Bath Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Stone Bath Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stone bath mat2.8M/yr
  • stone bath mats for bathroom468K/yr
  • diatomaceous earth bath mat307K/yr
  • stone mat bathroom202K/yr
  • stone mat161K/yr
  • bath stone mat152K/yr
  • bathroom stone mat137K/yr
  • bath mat stone129K/yr
  • stone shower mat105K/yr
  • diatomite bath mat91K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Bath Mat

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
2.8%of orders come back
“Broke into pieces”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stone Bath Mat questions

Answered from the same tracked data.