Skip to content

Stitch Rug

Fail

Shoppers spend an estimated $34K a year here, so Stitch Rug is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$34K/yr137K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
59%top-5 click share · 12 brands · 18 sellers

Flapen Score

Stitch Rug against its category

The dotted line is the Home & Kitchen average. Past it, Stitch Rug is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Rug 137K times last year and spent an estimated $34K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
0.8%
Market size, estimated
$34Ka year
Peak month
December2.9× the quietest month
Top search term
stitch rug62K searches a year

02 · Price

A sale here is worth $29.79.

Listings sell for $29.79 on average, from $11.91 to $77.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.79 that is $0 to $3K a year per listing.

Average price
$29.79inside the $15 to $100 sweet spot
Price range
$11.91–$77.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2,755 within Kids' Room Décor. It carries 6,089 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
3.6%
Average rank
#2,755in Kids' Room Décor
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
6,089per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stitch Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

13%

  • Brand 131%
  • Brand 222%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 13%)

Demand

Stitch Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Stitch Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch rug62K/yr
  • stitch rugs for girls bedroom30K/yr
  • stitch carpet10K/yr
  • lilo and stitch rug11K/yr
  • stitch rug for bedroom7K/yr
  • stitch rugs7K/yr
  • lilo and stitch rugs for girls bedroom6K/yr
  • stitch mat3K/yr
  • stich rug2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Rug

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
1.1%of orders come back
“Its not super thick”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stitch Rug questions

Answered from the same tracked data.