stitch plates and napkins
Worth a lookShows a thin review moat (154 avg reviews), but soft demand (-20.2% this quarter) keeps it on the watch list.
Review moat
Great153.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$9.85–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 93K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stitch plates and napkins is a $83K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stitch plates and napkins market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $69K–$87K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #1,780
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 8.7%
- Avg brand age
- 23 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
37
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
36%
Top 20: 80%
Open market
38%
- Unique19%
- RINSUNCA15%
- MIAHOME9%
- DXRZYS8%
- Omto6%
- Cosershow6%
Demand
Weekly Amazon search volume, last 16 weeks — -20.2% search growth over the last 90 days.Top stitch plates and napkins search terms
- stitch plates and napkins34K/yr
- lilo and stitch plates18K/yr
- stitch centerpieces for tables19K/yr
- stitch birthday plates and napkins11K/yr
- stitch baby shower decorations for boy6K/yr
- stitch party plates and napkins5K/yr
Top stitch plates and napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stitch Plates and Napkins for 32 Guests | Lilo and Stitch Birthday Party Decorations | Officially Licensed
Unique$21.874.9★96 rev
Stitch Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Stitch Birthday Party Decorations
MIAHOME$18.024.6★32 rev
41PCS Pink Stitch Party Set 20 Plates 20 Napkins & 1 Tablecover. Perfect for Stitch-themed birthdays! Features cute pink Stitch prints durable plates and easy cleanup. Ideal for kids parties!
RINSUNCA$19.774.6★134 rev
40Pack Stitch Party Supplies include 20 plates 20 napkinsfor Stitch birthday party decoration
Omto$15.044.6★126 rev
Stitch Party Supplies 16 Plates 20 Napkins and 1 Tablecover for Stitch Birthday Party Decorations
Cosershow$15.955.0★8 rev
Newest
by launch date
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (white blue)
DXRZYS$12.880 rev
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (blue)
DXRZYS$13.003 rev
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (pink)
DXRZYS$13.321 rev
Stitch Party Supplies 16 Plates 20 Napkins and 1 Tablecover for Stitch Birthday Party Decorations
Cosershow$15.958 rev
60Pcs Hawaiian Birthday Party Supplies Blue Paper Plates 7In Tropical Luau Dessert Plates Hibiscus Monstera Disposable Tableware Set for Kids Boys Girls Summer Beach Holiday Party Decorations
MinFyberd$14.227 rev
Trending
90-day click momentum41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (pink)
DXRZYS$13.322.0★
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (blue)
DXRZYS$13.005.0★
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (white blue)
DXRZYS$12.880.0★
Stitch Party Supplies 16 Plates 20 Napkins and 1 Tablecover for Stitch Birthday Party Decorations
Cosershow$15.955.0★
60Pcs Hawaiian Birthday Party Supplies Blue Paper Plates 7In Tropical Luau Dessert Plates Hibiscus Monstera Disposable Tableware Set for Kids Boys Girls Summer Beach Holiday Party Decorations
MinFyberd$14.224.5★
What buyers say about stitch plates and napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“The quality and color look good and I love that they are reusable”
“Bright colors”
“As shown”
“the design is cute”
“Easy to assemble”
“Fun Stitch plates”
“feels durable”
“sturdy decor that holds up well for a party”
“Perfect size”
What buyers complain about
“Low quality”
“Tablecloths are shorter than listed”
“Overpriced”
“The table cloth was thin”
“Pretty thin and flimsy”
“It didn't include instructions”
“Glue adhesive poor”
“Birthday was spelled wrong in the banner”
“Doesnt Work”
“smelled like a chemical”
Top return reasons
Common questions
- Is stitch plates and napkins profitable to sell on Amazon United States?
- The niche generates $83K/yr across 45 tracked products. 6 of 20 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the stitch plates and napkins niche?
- 32 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in stitch plates and napkins?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 2.9%.
- What does it cost to enter the stitch plates and napkins niche?
- Listings span $9.85–$32.20; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.