stitch plates
Worth a lookShows a thin review moat (74 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible74avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$7.02–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$205K$205K/yr · 257K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stitch plates is a $205K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stitch plates market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $209K–$251K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #2,212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 8.4%
- Avg brand age
- 22 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
43
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
37%
Top 20: 78%
Open market
37%
- Unique22%
- RINSUNCA12%
- MIAHOME9%
- DXRZYS8%
- Omto6%
- Cosershow6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.1×
Top stitch plates search terms
- stitch plates54K/yr
- stitch plates and napkins34K/yr
- stitch birthday plates25K/yr
- stitch party plates20K/yr
- lilo and stitch plates18K/yr
- stitch napkins14K/yr
- lilo and stitch plates and napkins13K/yr
- stitch birthday plates and napkins11K/yr
- lilo and stitch party plates9K/yr
- stitch and angel plates7K/yr
Top stitch plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stitch Plates and Napkins for 32 Guests | Lilo and Stitch Birthday Party Decorations | Officially Licensed
Unique$21.874.9★96 rev
Stitch Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Stitch Birthday Party Decorations
MIAHOME$18.024.6★32 rev
41PCS Pink Stitch Party Set 20 Plates 20 Napkins & 1 Tablecover. Perfect for Stitch-themed birthdays! Features cute pink Stitch prints durable plates and easy cleanup. Ideal for kids parties!
RINSUNCA$19.774.6★134 rev
40Pack Stitch Party Supplies include 20 plates 20 napkinsfor Stitch birthday party decoration
Omto$15.044.6★126 rev
Stitch Party Supplies 16 Plates 20 Napkins and 1 Tablecover for Stitch Birthday Party Decorations
Cosershow$15.955.0★8 rev
Newest
by launch date
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (white blue)
DXRZYS$12.880 rev
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (blue)
DXRZYS$13.003 rev
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (pink)
DXRZYS$13.321 rev
Stitch Party Supplies 16 Plates 20 Napkins and 1 Tablecover for Stitch Birthday Party Decorations
Cosershow$15.958 rev
60Pcs Hawaiian Birthday Party Supplies Blue Paper Plates 7In Tropical Luau Dessert Plates Hibiscus Monstera Disposable Tableware Set for Kids Boys Girls Summer Beach Holiday Party Decorations
MinFyberd$14.227 rev
Trending
90-day click momentum41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (pink)
DXRZYS$13.322.0★
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (white blue)
DXRZYS$12.880.0★
41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls (blue)
DXRZYS$13.005.0★
Stitch Party Supplies 16 Plates 20 Napkins and 1 Tablecover for Stitch Birthday Party Decorations
Cosershow$15.955.0★
60Pcs Hawaiian Birthday Party Supplies Blue Paper Plates 7In Tropical Luau Dessert Plates Hibiscus Monstera Disposable Tableware Set for Kids Boys Girls Summer Beach Holiday Party Decorations
MinFyberd$14.224.5★
What buyers say about stitch plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Very complete and beautiful”
“Bright colors”
“As shown”
“the design is cute”
“Fun Stitch plates”
“Durable”
“Perfect size”
“Sturdy”
“Easy to use”
What buyers complain about
“Low quality”
“pricey for what you get”
“Tablecloths are shorter than listed”
“The table cloth was thin”
“Pretty thin and flimsy”
“Birthday was spelled wrong in the banner”
“smelled like a chemical”
“Misleading”
“cheap material”
Top return reasons
Common questions
- Is stitch plates profitable to sell on Amazon United States?
- The niche generates $205K/yr across 46 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the stitch plates niche?
- 30 brands and 43 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in stitch plates?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 2.4%.
- When does demand for stitch plates peak?
- Demand peaks in Jan–Feb–Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the stitch plates niche?
- Listings span $7.02–$32.20; the average listing price is $16.71 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.