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Stitch Pillow

Fail

Demand is soft, at -25.6% this quarter, so Stitch Pillow is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$140K/yr206K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
49%top-5 click share · 9 brands · 49 sellers

Flapen Score

Stitch Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Stitch Pillow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Pillow 206K times last year and spent an estimated $140K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
3.0%
Market size, estimated
$140Ka year
Peak month
December8.8× the quietest month
Top search term
stitch pillow101K searches a year

02 · Price

A sale here is worth $22.76.

Listings sell for $22.76 on average, from $11.12 to $41.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.76 that is $2K to $6K a year per listing.

Average price
$22.76inside the $15 to $100 sweet spot
Price range
$11.12–$41.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #378 within Kids' Bedding. It carries 2,649 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
9.0%
Average rank
#378in Kids' Bedding
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,649per listing
Listings tracked
25

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stitch Pillow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

49

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 95%

Open market

4%

  • Jay Franco55%
  • Disney13%
  • Pillow Pets12%
  • Get Trend6%
  • Squishmallows5%
  • Disney Store5%
  • Open — no brand owns it (3 brands, 4%)

Demand

Stitch Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Stitch Pillow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stitch pillow101K/yr
  • stitch pillow case28K/yr
  • stitch body pillow17K/yr
  • stitch pillows13K/yr
  • lilo and stitch pillow11K/yr
  • stitch pillowcase5K/yr
  • almohada de stitch5K/yr
  • lilo and stitch pillow case4K/yr
  • stitch plush pillow3K/yr
  • stitch backrest pillow6K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Pillow

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
35%of negative reviews mention “Size-Overall”
1.9%of orders come back
“unfortunately it fell short”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stitch Pillow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data