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Stitch Cupcake Topper

Fail

Demand is soft, at -4.8% this quarter, so Stitch Cupcake Topper is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$115K/yr223K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 26 sellers

Flapen Score

Stitch Cupcake Topper against its category

The dotted line is the Home & Kitchen average. Past it, Stitch Cupcake Topper is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Cupcake Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Cupcake Topper 223K times last year and spent an estimated $115K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
5.3%
Market size, estimated
$115Ka year
Peak month
June3.1× the quietest month
Top search term
stitch cupcake toppers125K searches a year

02 · Price

A sale here is worth $9.75.

Listings sell for $9.75 on average, from $6.50 to $18.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $9.75 that is $7K to $10K a year per listing.

Average price
$9.75under the $15 to $100 sweet spot
Price range
$6.50–$18.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #597 within Cake Decorating Supplies. It carries 176 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#597in Cake Decorating Supplies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
176per listing
Listings tracked
19

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Stitch Cupcake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

26

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • Brand 153%
  • Brand 221%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (6 brands, 10%)

Demand

Stitch Cupcake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Stitch Cupcake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch cupcake toppers125K/yr
  • lilo and stitch cupcake toppers47K/yr
  • stitch and angel cupcake toppers19K/yr
  • stitch cupcake liners7K/yr
  • stitch cupcake rings5K/yr
  • stitch rings for cupcakes4K/yr
  • stitch cupcake topper6K/yr
  • stitch cupcake toppers for girls7K/yr
  • stitch cupcake3K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Cupcake Topper

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Taste-Overall”
2.8%of orders come back
“dont taste good”
A buyer, on “Taste-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stitch Cupcake Topper questions

Answered from the same tracked data.