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Stitch Blanket

Fail

Demand is soft, at -30.6% this quarter, so Stitch Blanket is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$496K/yr767K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
45%top-5 click share · 13 brands · 29 sellers

Flapen Score

Stitch Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Stitch Blanket is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Blanket 767K times last year and spent an estimated $496K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $496K a year.

Searches, last 12 months
767K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
2.3%
Market size, estimated
$496Ka year
Peak month
December7.9× the quietest month
Top search term
stitch blanket394K searches a year

02 · Price

A sale here is worth $27.84.

Listings sell for $27.84 on average, from $12.40 to $60.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $27.84 that is $7K to $14K a year per listing.

Average price
$27.84inside the $15 to $100 sweet spot
Price range
$12.40–$60.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #200 within Kids' Bedding. It carries 1,980 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#200in Kids' Bedding
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,980per listing
Listings tracked
33

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Stitch Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

29

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

9%

  • Brand 140%
  • Brand 222%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 9%)

Demand

Stitch Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Stitch Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch blanket394K/yr
  • stitch blankets for girls87K/yr
  • lilo and stitch blanket71K/yr
  • stitch blanket for adults38K/yr
  • stitch throw blanket35K/yr
  • stitch and angel blanket17K/yr
  • stitch blankets22K/yr
  • lilo and stitch blankets for girls15K/yr
  • cobija de stitch12K/yr
  • lilo and stitch throw blanket8K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Blanket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Sizing seemed very off”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stitch Blanket questions

Answered from the same tracked data.