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Stitch Birthday Invitations

Fail

Demand is soft, at -32.7% this quarter, so Stitch Birthday Invitations is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$63K/yr79K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
59%top-5 click share · 12 brands · 11 sellers

Flapen Score

Stitch Birthday Invitations against its category

The dotted line is the Home & Kitchen average. Past it, Stitch Birthday Invitations is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Birthday Invitations market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Birthday Invitations 79K times last year and spent an estimated $63K. The top 5 brands take 76% of clicks. Demand peaks in May–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
6.6%
Market size, estimated
$63Ka year
Peak month
May3.8× the quietest month
Top search term
stitch birthday invitations31K searches a year

02 · Price

A sale here is worth $12.02.

Listings sell for $12.02 on average, from $7.61 to $27.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.02 that is $3K to $6K a year per listing.

Average price
$12.02under the $15 to $100 sweet spot
Price range
$7.61–$27.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #964 within Invitations. It carries 73 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#964in Invitations
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
73per listing
Listings tracked
17

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Stitch Birthday Invitations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

11

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

18%

  • Brand 121%
  • Brand 217%
  • Brand 316%
  • Brand 412%
  • Brand 510%
  • Brand 66%

Demand

Stitch Birthday Invitations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Stitch Birthday Invitations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch birthday invitations31K/yr
  • stitch invitations birthday party girl11K/yr
  • stitch birthday invitations girl10K/yr
  • stitch invitations10K/yr
  • lilo and stitch birthday invitations7K/yr
  • stitch party invitations6K/yr
  • lilo and stitch invitations6K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Birthday Invitations

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Advertised Vs Actual Product”
1.8%of orders come back
“Does not include amount stated”
A buyer, on “Advertised Vs Actual Product”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stitch Birthday Invitations questions

Answered from the same tracked data.