stitch birthday decorations
Worth a lookShows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 4.4M searches
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.96avg listing price — sweet spot $15–$100
Review moat
Good519.65avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.95–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stitch birthday decorations is a $2.8M/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stitch birthday decorations market data
- Units sold / yr
- 150K–200K
- avg 2,000–2,500/product
- Revenue / yr
- $2.5M–$3.4M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #729
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.0%
- Avg brand age
- 27 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
98
Top-5 brand share
43%
Top 20: 79%
Top-5 click share
27%
Top 20: 61%
Open market
53%
- Higyther15%
- Lilo and Stitch12%
- Rovercci8%
- KROCEUS5%
- Arrowom4%
- Disney4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×
Top stitch birthday decorations search terms
- stitch birthday decorations1.4M/yr
- lilo and stitch birthday party decorations616K/yr
- stitch party favors437K/yr
- stitch party decorations304K/yr
- lilo and stitch party decorations211K/yr
- stitch and angel birthday decorations177K/yr
- lilo and stitch party favors196K/yr
- stitch balloons182K/yr
- stitch birthday126K/yr
- stitch pinata83K/yr
Top stitch birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
103PCS Stitch Party Supplies Birthday Decorations Set Include Banner Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Theme Party
Lilo and Stitch$21.394.6★184 rev
Stitch kids Birthday Party Supplies decoration Set 125PCS for16 Guests 1Tablecloth 16 Plates 16Napkins Banner Stickers Cake Topper 16 Invitations card with envolopes 16 Blowouts &16Popcorn Boxes
Rovercci$27.664.7★577 rev
88PCS For Stitch Party Supplies: 6 Hanging Swirls 20 Napkins 20 Cups 20 Plates 9 inch 20 Plates 7 inch 1 Banner 1 Tablecloth for Stitch Birthday Party Decorations
KROCEUS$28.754.5★160 rev
Higyther For Stitch Birthday Party Supplies Set 123 Pieces Party Decoration Kit with Banner Balloons Plates Backdrop Hanging SwirlsCupcake TopperBlue
Higyther$32.204.7★117 rev
Arrowom 24pcs Hawaiian Leis Bulk Luau Party Silk Flower Necklace Colorful Tropical Hawaiian Bulk Hula Dance Party Decor Flower Leis Summer Beach Pool Party Decorations Favors Supplies
Arrowom$9.774.5★3,128 rev
Newest
by launch date
cerfioo 86pcs Stitch Birthday Party decorations Set Included 12 Bracelets 12 Acrylic Pins 12 Keychains 50 Stickers for Boys and Girls Cartoon Theme Party
cerfioo$23.5972 rev
Minyu Tropical Floral Number large Balloon - 10-pack includes hibiscus and palm leaves pink and blue star foil and sequined balloons perfect for birthday party decorations. (Number 7)
Minyu$9.94132 rev
Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Party Decorations
Chinovi$25.1117 rev
Stitch Party Supplies 49PCS Birthday Decorations Set Include Banner Balloons backdrop Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Theme Party
Higyther$21.42131 rev
Stitch Party Supplies 39PCS Birthday Decorations Set Include Banner Balloons Cake Cupcake Toppers for Boys Girls Stitch
Higyther$15.74103 rev
Trending
90-day click momentumStitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Party Decorations
Chinovi$25.114.8★
Minyu Tropical Floral Number large Balloon - 10-pack includes hibiscus and palm leaves pink and blue star foil and sequined balloons perfect for birthday party decorations. (Number 7)
Minyu$9.944.4★
Disney Lilo & Stitch Little Girls T-Shirt 7-8
Disney$16.314.8★
Blue Cartoon Theme Birthday Party Supplies Decorations Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers for kawaii Party
GOTOFUN$20.014.7★
Higyther For Stitch Birthday Party Supplies Set 123 Pieces Party Decoration Kit with Banner Balloons Plates Backdrop Hanging SwirlsCupcake TopperBlue
Higyther$32.204.7★
What buyers say about stitch birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Great buy for the money”
“the balloons are great quality”
“Colors are nice”
“just what i wanted”
“Good size”
“Fun for kids”
“Great gift”
“Fun Stitch Kit”
“Fun design”
“It is made of a nice durable material that makes it reusable time and time again”
What buyers complain about
“very small”
“Horrible quality”
“Breaks easily”
“Not as advertised”
“The price was low”
“Very fragile”
“Balloons didn't flow at all”
“Item didnt stay inflated”
“the material feels a bit thin”
“beware goodie bags are plain blue”
Top return reasons
Common questions
- Is stitch birthday decorations profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 72 tracked products. 21 of 35 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (66/100).
- How competitive is the stitch birthday decorations niche?
- 44 brands and 98 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in stitch birthday decorations?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- When does demand for stitch birthday decorations peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
- What does it cost to enter the stitch birthday decorations niche?
- Listings span $2.95–$32.20; the average listing price is $16.96 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.