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Stitch and Angel Birthday Decorations

Maybe

The average product has only 232 reviews. But demand is soft, at -15.2% this quarter, so Stitch and Angel Birthday Decorations is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$161K/yr244K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
36%top-5 click share · 30 brands · 46 sellers

Flapen Score

Stitch and Angel Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Stitch and Angel Birthday Decorations is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch and Angel Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch and Angel Birthday Decorations 244K times last year and spent an estimated $161K. The top 5 brands take 49% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
3.7%
Market size, estimated
$161Ka year
Peak month
August2.6× the quietest month
Top search term
stitch and angel birthday decorations177K searches a year

02 · Price

A sale here is worth $17.68.

Listings sell for $17.68 on average, from $6.56 to $32.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.68 that is $2K to $4K a year per listing.

Average price
$17.68inside the $15 to $100 sweet spot
Price range
$6.56–$32.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #917 within Party Packs. It carries 232 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#917in Party Packs
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
232per listing
Listings tracked
40

04 · Newcomers

11 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
11Amazon's first-year sales bar
Average brand age
24 months

Products

Top Stitch and Angel Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

46

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

36%

Top 20: 81%

Open market

45%

  • Brand 120%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Stitch and Angel Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.6×

Search terms

Top Stitch and Angel Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch and angel birthday decorations177K/yr
  • angel and stitch birthday decorations38K/yr
  • stitch and angel party decorations17K/yr
  • stitch and angel decorations12K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch and Angel Birthday Decorations

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
21%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stitch and Angel Birthday Decorations questions

Answered from the same tracked data.