stitch and angel birthday decorations
Worth a lookShows a thin review moat (232 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great232.3avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$6.56–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 244K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stitch and angel birthday decorations is a $161K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stitch and angel birthday decorations market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $106K–$141K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #917
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 6.0%
- Avg brand age
- 24 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
46
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
36%
Top 20: 81%
Open market
45%
- Higyther20%
- CasaCraze10%
- Lilo and Stitch8%
- DMORED6%
- CVCXFParty6%
- RINSUNCA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.6×
Top stitch and angel birthday decorations search terms
- stitch and angel birthday decorations177K/yr
- angel and stitch birthday decorations38K/yr
- stitch and angel party decorations17K/yr
- stitch and angel decorations12K/yr
Top stitch and angel birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Girls Angel Party Decorations
CasaCraze$23.234.8★43 rev
Stitch Party Supplies 49PCS Birthday Decorations Set Include Banner Balloons backdrop Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Theme Party
Higyther$21.424.7★131 rev
88Pcs pink Stitch Party supplies including banners plates paper cups tissues pendant decorations perfect for Stitch themed birthdays! Featuring cute pink stitching print
Lilo and Stitch$31.064.7★213 rev
Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Angel Party Decorations
DMORED$26.214.6★41 rev
101PCS Stitch Party Supplies Birthday Decorations Set Include Banner Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Girls Pink Stitch Theme Party
Higyther$25.244.7★224 rev
Newest
by launch date
Stitch Party Supplies Birthday Party Decorations Set Includes Banner Plates Napkins Cups Hanging Swirls Tablecloth for Boys Girls Stitch Angel Party88PCS
MIAHOME$24.524 rev
Stitch Party Supplies Birthday Party Decorations Set Includes Banner Plates Napkins Cups Hanging Swirls Tablecloth for Boys Girls Stitch Angel Party88PCS
MIAHOME$20.711 rev
Stitch Party Supplies 101PCS Birthday Decorations Set Include Banner Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Girls Pink Stitch Theme Party
AIXPROBEAD$20.8526 rev
Stitch Party Supplies Pin The Nose on Angel Stitch Party Games for Boys Girls Large Poster 24PCS Stickers for Stitch Birthday Decorations
Cloira$10.4919 rev
Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Girls Angel Party Decorations
CasaCraze$23.2343 rev
Trending
90-day click momentumStitch Party Supplies Birthday Party Decorations Set Includes Banner Plates Napkins Cups Hanging Swirls Tablecloth for Boys Girls Stitch Angel Party88PCS
MIAHOME$24.525.0★
53 PCS Birthday Party Decorations Set with Birthday Banner Balloons Tablecloth Backdrop Hanging Swirls for Adult Theme Party Supplies
CVCXFParty$17.552.5★
Cute Blue-Pink Cartoon Themed Party Supplies for kids Birthday Party Decorations Disposable Tableware Set With Plates Cups Napkins Knives Forks Spoons Perfect for 20 Guests
PIXEL PLUNGE$13.234.8★
Stitch Party Supplies Birthday Party Decorations Set Includes Banner Plates Napkins Cups Hanging Swirls Tablecloth for Boys Girls Stitch Angel Party88PCS
MIAHOME$20.714.0★
Cartoon Birthday Decorations 115PCS Party Decoration Set with Birthday Banner Cake Toppers Balloons Hanging Swirls Paper Plates Napkins Tablecloth and Stickers for Fun Birthday Theme Party
Decoden$29.084.8★
What buyers say about stitch and angel birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“The balloons were good quality”
“Pretty colors”
“As advertised”
“Easy to use”
“durable—it doesn't break easily”
“cute design”
“Perfect decor for stitch party”
“Nice size”
“It was super easy to put together”
What buyers complain about
“Cheap”
“Is ok. Is was ok too small for the table”
“Breaks easily”
“Very Fragile”
“The price was low”
“Does not look like pictures”
“I noticed a strong smell”
“Balloons not good”
“A lot to put together”
“The table cloth is thin & cheap”
Top return reasons
Common questions
- Is stitch and angel birthday decorations profitable to sell on Amazon United States?
- The niche generates $161K/yr across 40 tracked products. 11 of 23 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the stitch and angel birthday decorations niche?
- 30 brands and 46 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in stitch and angel birthday decorations?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.0%.
- When does demand for stitch and angel birthday decorations peak?
- Demand peaks in Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the stitch and angel birthday decorations niche?
- Listings span $6.56–$32.20; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.