Is stirrer profitable to sell on Amazon United States?

The niche generates $452K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the stirrer niche?

26 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in stirrer?

Top complaints mined from reviews: Durability, Functionality-Overall, Battery Life. The return rate is 1.5%.

When does demand for stirrer peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the stirrer niche?

Listings span $4.07–$24.46; the average listing price is $10.37 (sweet spot $15–$100). The average incumbent carries 24,531 reviews — the moat a new listing must climb.

stirrer

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good$452K

$452K/yr · 530K searches

Price range

Okay$4.07–$24.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.37

avg listing price — sweet spot $15–$100

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad24,531.18

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, stirrer is a $452K/yr Amazon United States market (530K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

stirrer market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $415K–$519K; units × avg price
Conversion rate: 8.2%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.4%
Avg brand age: 38 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

43%

Top 20: 85%

Open market

36%

Bonsenkitchen15%
Zulay Kitchen15%
BRIOUT12%
ABSOK12%
Crystal Ware6%
CIRCLE JOY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top stirrer search terms

stirrer107K/yr -3.5%9.1% conv.
drink stirrer103K/yr +4.0%7.5% conv.
cocktail stirrers96K/yr +25.2%4.3% conv.
drink stirrers80K/yr +23.7%3.4% conv.
drink stirrers cocktail37K/yr +4.8%3.3% conv.
stir sticks for cocktails18K/yr +13.1%4.6% conv.
cocktail stirrer17K/yr +10.1%6.6% conv.
cocktail stir sticks13K/yr +38.7%2.6% conv.
cocktail stirrers for drinks18K/yr -31.9%3.3% conv.
drink stir sticks11K/yr -3.4%4.8% conv.

All search terms

Top stirrer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bonsenkitchen Milk Frother for Coffee Battery Operated Not Iincluded)

Bonsenkitchen$7.474.4★57,004 rev

Briout Bar Spoon Cocktail Mixing Stirrers for Drink Stainless Steel 12 Inches Long Handle Silver 2 Pieces

BRIOUT$6.024.8★9,104 rev

Zulay Kitchen Powerful Milk Frother Wand With Duracell Batteries - Ultra Fast Handheld Drink Mixer - Electric Whisk Foam Maker for Coffee Lattes Cappuccino & Matcha - Z1 Motor - Black

Zulay Kitchen$12.144.4★237,853 rev

Zulay Kitchen Milk Frother Handheld Electric Whisk Frother Wand with 2 Duracell Batteries Durable Drink Mixer Coffee Frother Hand Blender Frother for Protein Powder Matcha & More - Black

Zulay Kitchen$8.204.4★237,853 rev

Coffee Stirrers Sticks Disposable Plastic Drink Stirrer Sticks 1000 Stirrers Use It As A Coffee Straws Or A Cocktail Mixers (Black 5-Inch (Pack of 1)

Crystal Ware$7.944.7★11,883 rev

Newest

by launch date

Rechargeable Milk Frother Handheld 2-IN-1 Dual Spring Whisk Electric Frother Wand for Cappuccino Latte Macchiato Portable Drink Mixer for Coffee Matcha Hot Chocolate

New England Stories$10.071,249 rev

6mo ago

InstaWhisk Milk Frother with Variable Speed Rechargeable Coffee Frother Wand with Detachable Double Whisk Drink Mixer Handheld Electric Stirrer for Latte Cappuccino Matcha Almond Milk Protein

Typhur$24.462,346 rev

1y ago

CIRCLE JOY Rechargeable Milk Frother Hanheld Dual Coil Whisk Head Electric Coffee Frother Portable Hand Frother Wand Drink Mixer for Matcha Lattes Cappuccino Kitchen Gifts Black

CIRCLE JOY$9.797,085 rev

1y ago

Zulay Kitchen Milk Frother Handheld - Mini Frother Wand Milk Mixer Drink Whisk for Coffee Matcha Essentials & More Stick Frother for Protein Shakes Froster Mixer - AA Batteries Included - Black

Zulay Kitchen$6.1765,208 rev

2y ago

Coffee Stick Stainless Steel Swizzle Stick Reusable Metal Stir Sticks Cocktail Coffee Drink Stirrer Spoon Beverage Cocktail Stirrers Stir with Small Rectangular Paddles Stirring Bar Set(7.73inch long)

yuntop$5.97257 rev

2y ago

What buyers say about stirrer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Solid quality”

Value For Money10%

“Money well spent”

Ease Of Use10%

“easy to carry”

Strength10%

“Very strong”

Efficiency7%

“It works fast”

Mixing/Blending7%

“Blends great”

Charging7%

“Charge lasts”

Advertised Vs Actual Product6%

“Gets the job done”

Ease Of Cleaning4%

“Cleans easily”

Battery Life4%

“Battery last long”

What buyers complain about

Durability34%

“Broke within a week”

Functionality-Overall11%

“Barely works”

Battery Life8%

“HORRIBLE BATTERY LIFE”

Quality-Overall8%

“Extremely low quality”

Charging6%

“Does NOT hold a charge”

Strength4%

“Flimsy plastic”

Touch/Button Controls3%

“Button is hard to press”

Mixing/Blending2%

“doesnt mix at all”

Value For Money2%

“everything is expensive these days”

Size-Overall2%

“Too short”

Top return reasons

Functionality-Overall31%

Size-Overall11%

Motor Issues8%

Charging8%

Value For Money5%

Strength5%

Durability4%

Advertised Vs Actual Product4%

Touch/Button Controls4%

Battery Life3%

Common questions

Is stirrer profitable to sell on Amazon United States?: The niche generates $452K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the stirrer niche?: 26 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in stirrer?: Top complaints mined from reviews: Durability, Functionality-Overall, Battery Life. The return rate is 1.5%.
When does demand for stirrer peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the stirrer niche?: Listings span $4.07–$24.46; the average listing price is $10.37 (sweet spot $15–$100). The average incumbent carries 24,531 reviews — the moat a new listing must climb.