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Sticks for Rice Krispie Treats

Fail

Prices span $3.98–$10.20, mostly outside the sweet spot, so Sticks for Rice Krispie Treats is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$55K/yr118K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
53%top-5 click share · 21 brands · 46 sellers

Flapen Score

Sticks for Rice Krispie Treats against its category

The dotted line is the Home & Kitchen average. Past it, Sticks for Rice Krispie Treats is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticks for Rice Krispie Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Sticks for Rice Krispie Treats 118K times last year and spent an estimated $55K. The top 5 brands take 60% of clicks. Demand peaks in May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
6.5%
Market size, estimated
$55Ka year
Peak month
May2.7× the quietest month
Top search term
treat sticks32K searches a year

02 · Price

A sale here is worth $7.18.

Listings sell for $7.18 on average, from $3.98 to $10.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.18 that is $2K to $4K a year per listing.

Average price
$7.18under the $15 to $100 sweet spot
Price range
$3.98–$10.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Candy Making Supplies. It carries 6,331 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#310in Candy Making Supplies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
6,331per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sticks for Rice Krispie Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

46

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

53%

Top 20: 92%

Open market

35%

  • Brand 121%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Sticks for Rice Krispie Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.7×

Search terms

Top Sticks for Rice Krispie Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • treat sticks32K/yr
  • sticks for rice krispie treats26K/yr
  • sticks for treats19K/yr
  • treat sticks for rice krispies11K/yr
  • rice krispies sticks8K/yr
  • rice crispy sticks7K/yr
  • dessert sticks6K/yr
  • rice krispies treats sticks6K/yr
  • rice crispy treat sticks3K/yr

Reviews and returns

What reviews say buyers love and hate about Sticks for Rice Krispie Treats

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sticks for Rice Krispie Treats questions

Answered from the same tracked data.