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Sterling Silver Picture Frame

Fail

The products selling today already average 4.8★, so Sterling Silver Picture Frame is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$83K/yr24K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
34%top-5 click share · 10 brands · 47 sellers

Flapen Score

Sterling Silver Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Sterling Silver Picture Frame is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterling Silver Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Sterling Silver Picture Frame 24K times last year and spent an estimated $83K. The top 5 brands take 93% of clicks. Demand peaks in May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
2.9%
Market size, estimated
$83Ka year
Peak month
May2.6× the quietest month
Top search term
sterling silver picture frame7K searches a year

02 · Price

A sale here is worth $116.82.

Listings sell for $116.82 on average, from $27.34 to $353.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $116.82 that is $0 to $12K a year per listing.

Average price
$116.82above the $15 to $100 sweet spot
Price range
$27.34–$353.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #8,838 within Picture Frames. It carries 127 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
17.8%
Average rank
#8,838in Picture Frames
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
46

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Sterling Silver Picture Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

47

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 70%

Open market

5%

  • Waterford44%
  • Pink Sky19%
  • Argento SC14%
  • Marquis By Waterford10%
  • Lenox5%
  • Reed & Barton3%
  • Open — no brand owns it (4 brands, 5%)

Demand

Sterling Silver Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.6×

Search terms

Top Sterling Silver Picture Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sterling silver picture frame7K/yr
  • waterford picture frame5K/yr
  • waterford crystal picture frame4K/yr
  • waterford frame5K/yr
  • sterling silver frame4K/yr

Reviews and returns

What reviews say buyers love and hate about Sterling Silver Picture Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
33%of negative reviews mention “Frame Quality”
3.3%of orders come back
“Doesnt look as fine as I thought a silver frame would Look like”
A buyer, on “Frame Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Sterling Silver Picture Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data