Stepped Up Dad Gifts

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

1.2%

Market size, estimated

$9Ka year

Peak month

December61.0× the quietest month

Top search term

stepped up dad gifts26K searches a year

Listings sell for $18.28 on average, from $6.25 to $44.92. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $18.28 that is $0 to $2K a year per listing.

Average price

$18.28inside the $15 to $100 sweet spot

Price range

$6.25–$44.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #12,314 within Decorative Signs & Plaques. It carries 191 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

6.2%

Average rank

#12,314in Decorative Signs & Plaques

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

191per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months