Step Stool
MaybeShoppers spend an estimated $16.4M a year here. But the products selling today already average 4.7★, so Step Stool is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $16.4M/yr12.8M searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 47%top-5 click share · 19 brands · 25 sellers
Flapen Score
Step Stool against its category
The dotted line is the Home & Kitchen average. Past it, Step Stool is stronger. Inside it, weaker.
Market
The Step Stool market on Amazon at a glance
Shoppers on Amazon United States searched for Step Stool 12.8M times last year and spent an estimated $16.4M. The top 5 brands take 74% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 12.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.4M a year.
- Searches, last 12 months
- 12.8M
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $16.4Ma year
- Peak month
- August1.4× the quietest month
- Top search term
- step stool4.2M searches a year
02 · Price
A sale here is worth $28.87.
Listings sell for $28.87 on average, from $10.00 to $53.52. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At $28.87 that is $361K to $433K a year per listing.
- Average price
- $28.87inside the $15 to $100 sweet spot
- Price range
- $10.00–$53.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $361K–$433K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Game & Recreation Room Furniture. It carries 10,807 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Game & Recreation Room Furniture
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 10,807per listing
- Listings tracked
- 35
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Step Stool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
25
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
22%
- Brand 131%
- Brand 218%
- Brand 39%
- Brand 49%
- Brand 57%
- Brand 64%
Demand
Step Stool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Step Stool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- step stool4.2M/yr
- step ladder2.1M/yr
- stool1.9M/yr
- step stool foldable908K/yr
- folding step stool679K/yr
- step stools for adults527K/yr
- foldable step stool326K/yr
- stepping stool257K/yr
- small stool248K/yr
- small step stool208K/yr
Reviews and returns
What reviews say buyers love and hate about Step Stool
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Step Stool questions
Answered from the same tracked data.