Step Stool
MaybeShoppers spend an estimated $16.4M a year here. But the products selling today already average 4.7★, so Step Stool is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $16.4M/yr12.8M searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 47%top-5 click share · 19 brands · 25 sellers
Flapen Score
Step Stool against its category
The dotted line is the Home & Kitchen average. Past it, Step Stool is stronger. Inside it, weaker.
Market
The Step Stool market on Amazon at a glance
Shoppers on Amazon United States searched for Step Stool 12.8M times last year and spent an estimated $16.4M. The top 5 brands take 74% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 12.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.4M a year.
- Searches, last 12 months
- 12.8M
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $16.4Ma year
- Peak month
- August1.4× the quietest month
- Top search term
- step stool4.2M searches a year
02 · Price
A sale here is worth $28.87.
Listings sell for $28.87 on average, from $10.00 to $53.52. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At $28.87 that is $361K to $433K a year per listing.
- Average price
- $28.87inside the $15 to $100 sweet spot
- Price range
- $10.00–$53.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $361K–$433K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Game & Recreation Room Furniture. It carries 10,807 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Game & Recreation Room Furniture
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 10,807per listing
- Listings tracked
- 35
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Step Stool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Handy Laundry Folding Step Stool - Sturdy Enough Collapsible Stool to Support Adults - Opens Easy with One Flip - Great for Kitchen Bathroom or Bedroom (Black - 9 Inch)
- Price
- $11.54
- Rating
- 4.7/5
- Reviews
- 83,444
- Age
- 10y ago
Utopia Home Folding Step Stool 9 Inch Anti-Slip Black 1-Pack
- Price
- $10.13
- Rating
- 4.7/5
- Reviews
- 28,927
- Age
- 9y ago
HBTower Step Ladder Folding Step Stool with Wide Anti-Slip Pedal Sturdy Steel Ladder Convenient Handrail Lightweight Portable Steel Step Stool
- Price
- $53.52
- Rating
- 4.7/5
- Reviews
- 36,736
- Age
- 6y ago
Delxo Folding Step Stool 13 inch Non-Slip Foldable Stools Up to 300 LBS Step Stool with Handle Lightweight for Kitchen Bathroom Bedroom Garden Black 1PC
- Price
- $17.08
- Rating
- 4.5/5
- Reviews
- 10,759
- Age
- 5y ago
ACSTEP Folding Step Stool 9 Inch Sturdy Collapsible Kitchen Step Stool Foldable for Kids Toddlers & Adults Non Slip Lightweight Foot Stools with Handle Holds 300 lbs Ideal for Bathroom Bedroom
- Price
- $10.00
- Rating
- 4.6/5
- Reviews
- 18,709
- Age
- 5y ago
Trending
estimated 90-day click momentum
Sweetcrispy 2 Step Ladder 800lbs Heavy-Duty Folding Step Stool
- Price
- $26.05
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 8mo ago
OLIXIS Step Ladder 3 Sturdy Step Stool with Anti-Slip Pedal & Handrail
- Price
- $29.86
- Rating
- 4.5/5
- Reviews
- 291
- Age
- 1y ago
HBtower Step Stool 2 Step Ladder with Wide Anti-Slip Pedal Step Ladder Folding Step Stool for Adults Lightweight Steel Portable ladders for Home Kitchen
- Price
- $25.89
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5mo ago
HBTower 4 Step Ladder Step Stool Foldable with Wide Anti-Slip Pedal Sturdy Steel Ladders for Home Adults Kitchen
- Price
- $52.48
- Rating
- 4.8/5
- Reviews
- 1,230
- Age
- 6mo ago
ACSTEP Folding Step Stool 11 Inch Sturdy Plastic Foldable Step Stool for Kids & Adults Non Slip Lightweight Collapsible Foot Stools Holds 300 lbs Ideal for Kitchen Bathroom Bedroom Outdoor
- Price
- $11.68
- Rating
- 4.6/5
- Reviews
- 9,060
- Age
- 10y ago
Newest
by launch dateHBtower Step Stool 2 Step Ladder with Wide Anti-Slip Pedal Step Ladder Folding Step Stool for Adults Lightweight Steel Portable ladders for Home Kitchen
- Price
- $25.89
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5mo ago
HBTower 4 Step Ladder Step Stool Foldable with Wide Anti-Slip Pedal Sturdy Steel Ladders for Home Adults Kitchen
- Price
- $52.48
- Rating
- 4.8/5
- Reviews
- 1,230
- Age
- 6mo ago
Sweetcrispy 2 Step Ladder 800lbs Heavy-Duty Folding Step Stool
- Price
- $26.05
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 8mo ago
Amazon Basics Folding 3 Step Portable Ladder with Wide Anti-Slip Pedal Black
- Price
- $45.87
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 10mo ago
HBTower Folding Step Stool 9 Inch - Holds 600 lb Non-Slip Surface & Carry Handle - Sturdy Step Stool for Kids Toddlers & Adults - Compact Foldable Foot Stool for Kitchen Bathroom Bedroom Outdoor
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 1,892
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
25
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 84%
Open market
22%
- HBTower31%
- Handy Laundry18%
- Utopia Home9%
- ACSTEP9%
- Delxo7%
- ACKO4%
Demand
Step Stool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Step Stool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- step stool4.2M/yr
- step ladder2.1M/yr
- stool1.9M/yr
- step stool foldable908K/yr
- folding step stool679K/yr
- step stools for adults527K/yr
- foldable step stool326K/yr
- stepping stool257K/yr
- small stool248K/yr
- small step stool208K/yr
Reviews and returns
What reviews say buyers love and hate about Step Stool
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Step Stool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data