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Steelcase Leap V2

Maybe

Shoppers spend an estimated $3.6M a year here. But products sell for $710.98 on average, outside the sweet spot, so Steelcase Leap V2 is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$3.6M/yr1.0M searches / yr
90-day growth
+5.7%search demand this quarter
Competition
40%top-5 click share · 13 brands · 34 sellers

Flapen Score

Steelcase Leap V2 against its category

The dotted line is the Home & Kitchen average. Past it, Steelcase Leap V2 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelcase Leap V2 market on Amazon at a glance

Shoppers on Amazon United States searched for Steelcase Leap V2 1.0M times last year and spent an estimated $3.6M. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
0.5%
Market size, estimated
$3.6Ma year
Peak month
November1.9× the quietest month
Top search term
herman miller aeron193K searches a year

02 · Price

A sale here is worth $710.98.

Listings sell for $710.98 on average, from $122.75 to $1504.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $710.98 that is $71K to $178K a year per listing.

Average price
$710.98above the $15 to $100 sweet spot
Price range
$122.75–$1504.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$71K–$178K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #890 within Home Office Furniture. It carries 1,192 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
18%
Out of stock, average day
5.6%
Average rank
#890in Home Office Furniture
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
1,192per listing
Listings tracked
40

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Steelcase Leap V2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

34

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

9%

  • Brand 137%
  • Brand 236%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (7 brands, 9%)

Demand

Steelcase Leap V2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Steelcase Leap V2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herman miller aeron193K/yr
  • steelcase leap v2128K/yr
  • herman miller171K/yr
  • steelcase chair111K/yr
  • steelcase69K/yr
  • steelcase gesture50K/yr
  • herman miller aeron chair63K/yr
  • aeron chair58K/yr
  • steelcase leap32K/yr
  • gabrylly ergonomic office chair27K/yr

Reviews and returns

What reviews say buyers love and hate about Steelcase Leap V2

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Comfort-Overall”
1.7%of orders come back
“not really as comfy as expected”
A buyer, on “Comfort-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Steelcase Leap V2 questions

Answered from the same tracked data.