- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $915K/yr644K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 57 sellers
Flapen Score
Steam Wand against its category
The dotted line is the Home & Kitchen average. Past it, Steam Wand is stronger. Inside it, weaker.
Market
The Steam Wand market on Amazon at a glance
Shoppers on Amazon United States searched for Steam Wand 644K times last year and spent an estimated $915K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $915K a year.
- Searches, last 12 months
- 644K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $915Ka year
- Peak month
- June23.8× the quietest month
- Top search term
- steam616K searches a year
02 · Price
A sale here is worth $278.72.
Listings sell for $278.72 on average, from $23.34 to $896.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $278.72 that is $70K to $139K a year per listing.
- Average price
- $278.72above the $15 to $100 sweet spot
- Price range
- $23.34–$896.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $70K–$139K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Irons & Steamers. It carries 4,386 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Irons & Steamers
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 4,386per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Steam Wand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
57
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
10%
- Brand 153%
- Brand 210%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
- Open — no brand owns it (3 brands, 10%)
Demand
Steam Wand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 23.8×
Search terms
Top Steam Wand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam616K/yr
- travel steamer europe compatible7K/yr
- water steamer10K/yr
- small travel steamer for clothes mini6K/yr
- travel steamer 220v4K/yr
Reviews and returns
What reviews say buyers love and hate about Steam Wand
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steam Wand questions
Answered from the same tracked data.









