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Steam Press

Fail

Buyers convert on only 1.0% of searches, so Steam Press is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$1.0M/yr399K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
72%top-5 click share · 11 brands · 19 sellers

Flapen Score

Steam Press against its category

The dotted line is the Home & Kitchen average. Past it, Steam Press is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steam Press market on Amazon at a glance

Shoppers on Amazon United States searched for Steam Press 399K times last year and spent an estimated $1.0M. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
1.0%
Market size, estimated
$1.0Ma year
Peak month
January1.3× the quietest month
Top search term
steam press80K searches a year

02 · Price

A sale here is worth $260.47.

Listings sell for $260.47 on average, from $20.42 to $576.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $260.47 that is $26K to $65K a year per listing.

Average price
$260.47above the $15 to $100 sweet spot
Price range
$20.42–$576.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$26K–$65K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #212 within Irons & Steamers. It carries 3,634 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
73%
Out of stock, average day
6.4%
Average rank
#212in Irons & Steamers
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
3,634per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Steam Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Brand 156%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 13%)

Demand

Steam Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Steam Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steam press80K/yr
  • iron press70K/yr
  • iron press machine33K/yr
  • steam press for clothes43K/yr
  • press iron16K/yr
  • clothes press17K/yr
  • iron press machine for clothes9K/yr
  • steam iron press12K/yr
  • pants press10K/yr
  • steam press iron10K/yr

Reviews and returns

What reviews say buyers love and hate about Steam Press

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
3.3%of orders come back
“Broke after one use”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Steam Press questions

Answered from the same tracked data.