Stay Warm Coffee Mug
FailThe top 5 brands take 98% of clicks, so Stay Warm Coffee Mug is a Fail.
- Flapen Score
- 34 / 100Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 4934
- Market size
- $93K/yr36K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 12 sellers
Flapen Score
Stay Warm Coffee Mug against its category
The dotted line is the Home & Kitchen average. Past it, Stay Warm Coffee Mug is stronger. Inside it, weaker.
Market
The Stay Warm Coffee Mug market on Amazon at a glance
Shoppers on Amazon United States searched for Stay Warm Coffee Mug 36K times last year and spent an estimated $93K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $93Ka year
- Peak month
- December26.5× the quietest month
- Top search term
- cosori coffee mug warmer6K searches a year
02 · Price
A sale here is worth $34.16.
Listings sell for $34.16 on average, from $19.82 to $54.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.16 that is $0 to $3K a year per listing.
- Average price
- $34.16inside the $15 to $100 sweet spot
- Price range
- $19.82–$54.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #560 within Coffee, Tea & Espresso. It carries 2,566 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 92%
- Out of stock, average day
- 11.8%
- Average rank
- #560in Coffee, Tea & Espresso
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,566per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Stay Warm Coffee Mug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cosori Coffee Mug Warmer & Mug Set 1F Precise Temperature Control
- Price
- $37.86
- Rating
- 4.5/5
- Reviews
- 8,486
- Age
- 7y ago

Coffee Cup Warmer & iKago Mug Set 1 Precise Temp Control Mug Warmer
- Price
- $53.36
- Rating
- 4.7/5
- Reviews
- 1,745
- Age
- 3y ago

Cosori Coffee Mug Warmer for Desk Office 1F Precise Temperature Control
- Price
- $29.02
- Rating
- 4.2/5
- Reviews
- 4,619
- Age
- 6y ago

IKAGO Smart Coffee Mug Warmer with Real-Time Temperature Display
- Price
- $36.32
- Rating
- 4.7/5
- Reviews
- 117
- Age
- 2y ago

KitchekShop Coffee Mug Warmer - Fastest Heating & Highest Temperature Coffee Cup Warmer for Desk Auto Shut Off 4 Temp Settings & 1-12H Timer Smart Electric Beverage Warmer for Coffee Tea (Black)
- Price
- $22.85
- Rating
- 4.6/5
- Reviews
- 3,458
- Age
- 3y ago
Trending
estimated 90-day click momentum
12oz Stainless Steel Warming Coffee Mug with Warmer Coaster & Lid FDA Grade Auto Temp Control for Home & Office Desk Essential
- Price
- $28.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

SWEETFULL Coffee Mug Warmer Electric Cup Warmer for Desk - Wood
- Price
- $21.63
- Rating
- 4.6/5
- Reviews
- 2,632
- Age
- 3y ago

KitchekShop Coffee Mug Warmer - Fastest Heating & Highest Temperature Coffee Cup Warmer for Desk Auto Shut Off 4 Temp Settings & 1-12H Timer Smart Electric Beverage Warmer for Coffee Tea (Black)
- Price
- $22.85
- Rating
- 4.6/5
- Reviews
- 3,458
- Age
- 3y ago

IKAGO Smart Coffee Mug Warmer with Real-Time Temperature Display
- Price
- $36.32
- Rating
- 4.7/5
- Reviews
- 117
- Age
- 2y ago

Ikago Ceramic Coffee Mug Set 15oz Mugs with Lid and Spoon
- Price
- $19.82
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 2y ago
Newest
by launch date
12oz Stainless Steel Warming Coffee Mug with Warmer Coaster & Lid FDA Grade Auto Temp Control for Home & Office Desk Essential
- Price
- $28.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Coffee Cup Warmer & IKAGO Mug Set 1 Precise Temp Control Mug Warmer
- Price
- $53.90
- Rating
- 4.7/5
- Reviews
- 1,745
- Age
- 1y ago

Coffee Cup Warmer & IKAGO Mug Set 1 Precise Temp Control Mug Warmer
- Price
- $54.59
- Rating
- 4.7/5
- Reviews
- 1,745
- Age
- 1y ago

Ikago Ceramic Coffee Mug Set 15oz Mugs with Lid and Spoon
- Price
- $19.82
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 2y ago

IKAGO Smart Coffee Mug Warmer with Real-Time Temperature Display
- Price
- $36.32
- Rating
- 4.7/5
- Reviews
- 117
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
12
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Cosori53%
- Ikago35%
- KitchekShop5%
- House Gem3%
- ZTBJMKF2%
- SWEETFULL2%
Demand
Stay Warm Coffee Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 26.5×
Search terms
Top Stay Warm Coffee Mug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cosori coffee mug warmer6K/yr
- coffee cup and warmer set7K/yr
- ikago coffee mug warmer3K/yr
- cosori mug warmer4K/yr
- puree warming coffee mug 12 oz. stainless steel coffee mug with mug warmer coaster and lid6K/yr
- ikago heat coaster pro2K/yr
- ikago mug2K/yr
- mug warmer set with cup5K/yr
Reviews and returns
What reviews say buyers love and hate about Stay Warm Coffee Mug
We read the reviews and the return reasons for every product selling here.
“Gets way too hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stay Warm Coffee Mug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









