Starfish
MaybeThe top 5 products take only 35% of clicks. But shoppers spend an estimated $271K a year here, so Starfish is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $271K/yr505K searches / yr
- 90-day growth
- +34.2%search demand this quarter
- Competition
- 35%top-5 click share · 29 brands · 583 sellers
Flapen Score
Starfish against its category
The dotted line is the Home & Kitchen average. Past it, Starfish is stronger. Inside it, weaker.
Market
The Starfish market on Amazon at a glance
Shoppers on Amazon United States searched for Starfish 505K times last year and spent an estimated $271K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.
- Searches, last 12 months
- 505K
- Growth, 90 days vs prior 90
- +34.2%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $271Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- starfish193K searches a year
02 · Price
A sale here is worth $12.90.
Listings sell for $12.90 on average, from $6.87 to $25.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $12.90 that is $3K to $6K a year per listing.
- Average price
- $12.90under the $15 to $100 sweet spot
- Price range
- $6.87–$25.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,780 within Vase Fillers. It carries 605 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #1,780in Vase Fillers
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 605per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Starfish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 3, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jangostor 12 PCS Starfish 2-6 Inch Mixed Starfish Natural Seashells Starfish Star Fish Shells Decorations Perfect for Wedding Decor Beach Theme Party Home Decorations DIY Crafts Fish Tank
- Price
- $8.91
- Rating
- 4.5/5
- Reviews
- 2,043
- Age
- 7y ago

20 PCS Small Starfish for Crafts 2 to 4 Natural Starfish Decor Bulk for Wedding Beach Theme Decor Home DIY Crafts Decor Christmas Tree Starfish Ornaments
- Price
- $16.76
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 2y ago

Starfish Decor - Star Fish for Craft - 6pk Real 3-4 White Sea Stars - Beach Wedding Decor - Coastal Party Decorations - Seashell Decor
- Price
- $7.95
- Rating
- 4.6/5
- Reviews
- 1,411
- Age
- 9y ago

JQAQJU 12PCS Large Starfish and Scallop Shells for Crafts 3-4Inch Seashells
- Price
- $13.03
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 4y ago

Real Starfish Decor 4-6 in Large Starfish for Crafts & Beach Decor 2pcs
- Price
- $15.18
- Rating
- 4.5/5
- Reviews
- 529
- Age
- 2y ago
Trending
estimated 90-day click momentum
binstree Small Starfish Star for Crafts 0.4 to 1.2 Natural Mini Star Fish for Beach Theme Decor Home DIY Crafts Decor (120 Pcs)
- Price
- $8.86
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 9mo ago

JQAQJU 32PCS Starfish and Scallop Shells for Crafts 3-4 with Pearls
- Price
- $21.45
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 1y ago

Sea Shells Mixed Beach Seashells 9 Kinds 1.2-3.5 Various Sizes Natural Seashells and 2 Kinds of Natural Starfish for Beach Themed Party DIY Crafts Fishtank Vase Fillers Home Wedding Decorations
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 6,755
- Age
- 6y ago

JQAQJU 12PCS Large Starfish and Scallop Shells for Crafts 3-4Inch Seashells
- Price
- $13.03
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 4y ago

Real Starfish Decor 4-6 in Large Starfish for Crafts & Beach Decor 2pcs
- Price
- $15.18
- Rating
- 4.5/5
- Reviews
- 529
- Age
- 2y ago
Newest
by launch date
binstree Small Starfish Star for Crafts 0.4 to 1.2 Natural Mini Star Fish for Beach Theme Decor Home DIY Crafts Decor (120 Pcs)
- Price
- $8.86
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 9mo ago

JQAQJU 32PCS Starfish and Scallop Shells for Crafts 3-4 with Pearls
- Price
- $21.45
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 1y ago

MOWPOG 80+ Pcs Natural Seashells Mixed Starfish Sea Shells for Crafts
- Price
- $8.73
- Rating
- 4.4/5
- Reviews
- 639
- Age
- 1y ago

24 Pcs Starfish for Crafts 2 to 4 Star Fish Shells Decorations Natural Starfish Decor Bulk for Beach Theme DIY Crafts Christmas Tree Ornaments
- Price
- $15.91
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 2y ago

QEQEKAKA 100PCS Starfish for Crafts 0.4 to 1 Natural Small Starfish Decor
- Price
- $9.16
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
583
Est. top-5 brand share
56%
Top 20: 93%
Est. top-5 click share
35%
Top 20: 74%
Open market
39%
- Jangostor18%
- QEQEKAKA12%
- Nautical Crush Trading10%
- JQAQJU8%
- PPCLION7%
- Tumbler Home6%
Demand
Starfish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Search terms
Top Starfish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- starfish193K/yr
- starfish decor94K/yr
- starfish for crafts50K/yr
- star fish40K/yr
- star fish shells decorations21K/yr
- large starfish12K/yr
- starfish decorations9K/yr
- mini starfish9K/yr
- small starfish for crafts11K/yr
- small starfish8K/yr
Reviews and returns
What reviews say buyers love and hate about Starfish
We read the reviews and the return reasons for every product selling here.
“It smelled fishy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Starfish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









