Is starfish profitable to sell on Amazon United States?

The niche generates $271K/yr across 45 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the starfish niche?

29 brands and 583 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in starfish?

Top complaints mined from reviews: Smell, Size-Overall, Strength. The return rate is 2.9%.

When does demand for starfish peak?

Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the starfish niche?

Listings span $6.87–$25.12; the average listing price is $12.90 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.

starfish

Worth a look

Shows a fragmented shelf (top 5 take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good604.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+34.2%

90-day search growth — must beat 0% to launch

Avg price

Good$12.90

avg listing price — sweet spot $15–$100

Price range

Good$6.87–$25.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$271K

$271K/yr · 505K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, starfish is a $271K/yr Amazon United States market (505K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

starfish market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $258K–$323K; units × avg price
Conversion rate: 4.2%
Avg BSR: #1,780
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 4.7%
Avg brand age: 29 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

583

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

35%

Top 20: 74%

Open market

39%

Jangostor18%
QEQEKAKA12%
Nautical Crush Trading10%
JQAQJU8%
PPCLION7%
Tumbler Home6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Open Trend

Top starfish search terms

starfish193K/yr +28.4%2.9% conv.
starfish decor94K/yr +45.2%1.5% conv.
starfish for crafts50K/yr +47.9%4.7% conv.
star fish40K/yr +6.5%2.9% conv.
star fish shells decorations21K/yr +9.2%2.6% conv.
large starfish12K/yr +36.5%2.3% conv.
starfish decorations9K/yr +76.8%1.6% conv.
mini starfish9K/yr +50.8%4.2% conv.
small starfish for crafts11K/yr +38.6%6.2% conv.
small starfish8K/yr +85.0%5.1% conv.

All search terms

Top starfish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jangostor 12 PCS Starfish 2-6 Inch Mixed Starfish Natural Seashells Starfish Star Fish Shells Decorations Perfect for Wedding Decor Beach Theme Party Home Decorations DIY Crafts Fish Tank

Jangostor$8.914.5★2,043 rev

20 PCS Small Starfish for Crafts 2 to 4 Natural Starfish Decor Bulk for Wedding Beach Theme Decor Home DIY Crafts Decor Christmas Tree Starfish Ornaments

QEQEKAKA$16.764.4★124 rev

Starfish Decor - Star Fish for Craft - 6pk Real 3-4 White Sea Stars - Beach Wedding Decor - Coastal Party Decorations - Seashell Decor

Nautical Crush Trading$7.954.6★1,411 rev

JQAQJU 12PCS Large Starfish and Scallop Shells for Crafts 3-4Inch Seashells

JQAQJU$13.034.4★296 rev

Real Starfish Decor 4-6 in Large Starfish for Crafts & Beach Decor 2pcs

Tumbler Home$15.184.5★529 rev

Newest

by launch date

binstree Small Starfish Star for Crafts 0.4 to 1.2 Natural Mini Star Fish for Beach Theme Decor Home DIY Crafts Decor (120 Pcs)

binstree$8.8617 rev

9mo ago

JQAQJU 32PCS Starfish and Scallop Shells for Crafts 3-4 with Pearls

JQAQJU$21.4528 rev

1y ago

MOWPOG 80+ Pcs Natural Seashells Mixed Starfish Sea Shells for Crafts

MOWPOG$8.73639 rev

1y ago

24 Pcs Starfish for Crafts 2 to 4 Star Fish Shells Decorations Natural Starfish Decor Bulk for Beach Theme DIY Crafts Christmas Tree Ornaments

JMZYJZH$15.9146 rev

2y ago

QEQEKAKA 100PCS Starfish for Crafts 0.4 to 1 Natural Small Starfish Decor

QEQEKAKA$9.16183 rev

2y ago

What buyers say about starfish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good variety”

Size-Overall12%

“A lot more than I expected with many different sizes”

Advertised Vs Actual Product11%

“Exactly as described”

Value For Money11%

“Worth it”

Color8%

“They are very pretty”

Design-Overall5%

“Good room decor”

Taste-Overall4%

“Yummy”

Fun/Entertainment Experience3%

“Nice variety & fun story”

Smell2%

“Pretty and they do not have a bad smell”

Correct Contents2%

“Great variety & large amount”

What buyers complain about

Smell31%

“It smelled fishy”

Size-Overall19%

“Extremely small”

Strength5%

“The starfish are a bit flimsy unfortunately”

Quality-Overall5%

“is not well made”

Advertised Vs Actual Product4%

“Not as advertised”

Material Quality3%

“Very plastic looking”

Value For Money3%

“it is fairly expensive”

Color2%

“Not many colorful options”

Thickness2%

“Weirdly, the thicker starfish started to dissolve”

Durability2%

“the starfish didnt last it was breaking apart”

Top return reasons

Size-Overall53%

Smell12%

Defective Material/Parts8%

Advertised Vs Actual Product7%

Value For Money6%

Color3%