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Starfish

Maybe

The top 5 products take only 35% of clicks. But shoppers spend an estimated $271K a year here, so Starfish is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$271K/yr505K searches / yr
90-day growth
+34.2%search demand this quarter
Competition
35%top-5 click share · 29 brands · 583 sellers

Flapen Score

Starfish against its category

The dotted line is the Home & Kitchen average. Past it, Starfish is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starfish market on Amazon at a glance

Shoppers on Amazon United States searched for Starfish 505K times last year and spent an estimated $271K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
+34.2%
Conversion, latest week
4.2%
Market size, estimated
$271Ka year
Peak month
June1.7× the quietest month
Top search term
starfish193K searches a year

02 · Price

A sale here is worth $12.90.

Listings sell for $12.90 on average, from $6.87 to $25.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $12.90 that is $3K to $6K a year per listing.

Average price
$12.90under the $15 to $100 sweet spot
Price range
$6.87–$25.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,780 within Vase Fillers. It carries 605 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#1,780in Vase Fillers
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
605per listing
Listings tracked
45

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Starfish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

583

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

35%

Top 20: 74%

Open market

39%

  • Brand 118%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Starfish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Starfish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starfish193K/yr
  • starfish decor94K/yr
  • starfish for crafts50K/yr
  • star fish40K/yr
  • star fish shells decorations21K/yr
  • large starfish12K/yr
  • starfish decorations9K/yr
  • mini starfish9K/yr
  • small starfish for crafts11K/yr
  • small starfish8K/yr

Reviews and returns

What reviews say buyers love and hate about Starfish

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Smell”
2.9%of orders come back
“It smelled fishy”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Starfish questions

Answered from the same tracked data.