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Star Wars Rug

Fail

Buyers convert on only 0.5% of searches, so Star Wars Rug is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$60K/yr166K searches / yr
90-day growth
+33.8%search demand this quarter
Competition
37%top-5 click share · 15 brands · 32 sellers

Flapen Score

Star Wars Rug against its category

The dotted line is the Home & Kitchen average. Past it, Star Wars Rug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Rug 166K times last year and spent an estimated $60K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+33.8%
Conversion, latest week
0.5%
Market size, estimated
$60Ka year
Peak month
December1.6× the quietest month
Top search term
star wars rug110K searches a year

02 · Price

A sale here is worth $73.67.

Listings sell for $73.67 on average, from $12.96 to $240.61. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $73.67 that is $0 to $7K a year per listing.

Average price
$73.67inside the $15 to $100 sweet spot
Price range
$12.96–$240.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #4,761 within Kids' Room Décor. It carries 1,424 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
85%
Out of stock, average day
24.0%
Average rank
#4,761in Kids' Room Décor
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,424per listing
Listings tracked
39

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Star Wars Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

32

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 85%

Open market

12%

  • Brand 122%
  • Brand 221%
  • Brand 321%
  • Brand 412%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (9 brands, 12%)

Demand

Star Wars Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Star Wars Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars rug110K/yr
  • star wars rugs18K/yr
  • star wars area rug14K/yr
  • star wars carpet7K/yr
  • star wars rug for bedroom9K/yr
  • starwars rug6K/yr
  • death star rug4K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Rug

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Lower quality than I had hoped”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Star Wars Rug questions

Answered from the same tracked data.