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65

star wars plates

Worth a look

Shows a thin review moat (193 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 71Conversion 84Competition 84Returns 78Price range 82Avg price 78Brand share 60Review moat 90Quality gap 27

Review moat

Great192.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$5.84–$61.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Great$16.31

avg listing price — sweet spot $15–$100

Growth

Good+53.3%

90-day search growth — must beat 0% to launch

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Okay$142K

$142K/yr · 93K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, star wars plates is a $142K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May. Verdict: Worth a look — 65/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

star wars plates market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$98K–$130K
units × avg price
Conversion rate
9.4%
Avg BSR
#1,836
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
11.0%
Avg brand age
35 months
Avg seller age
167 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

64

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

31%

Top 20: 75%

Open market

28%

  • Unique49%
  • MinFyberd8%
  • BOpusail5%
  • Detanpoly4%
  • SNABETNA3%
  • DEAYISTY3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.3% search growth over the last 90 days.
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 4.5×

Top star wars plates search terms

  • star wars plates35K/yr
  • star wars napkins15K/yr
  • star wars plates and napkins16K/yr
  • star wars party plates9K/yr
  • star wars birthday plates10K/yr
  • star wars paper plates8K/yr
All search terms

Top star wars plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$9K9%$13K12%$17K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about star wars plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Design-Overall12%

“Fun design”

Value For Money11%

“Great value”

Strength8%

“The plates are surprisingly sturdy”

Color5%

“The colors are bright”

Size-Overall5%

“Good quality and size”

Advertised Vs Actual Product5%

“just as described”

Fun/Entertainment Experience3%

“Fun set”

Thickness3%

“The plates were thick quality”

Ease Of Use3%

“was easy to use”

What buyers complain about

Size-Overall14%

“the utensils were smaller than normal”

Thickness10%

“The napkins are also thick”

Strength9%

“Thin and flimsy”

Durability6%

“Badges dont last”

Advertised Vs Actual Product6%

“FALSE ADVERTISING RED IS MISSING”

Quality-Overall5%

“the quality was low”

Value For Money5%

“I feel like you can get them cheaper at a store”

Smell3%

“Terrible odor of tablecloth material”

Assembly/Installation3%

“as it looked like maybe they needed assembly”

Certifications3%

“What I can say as these are clearly not officially licensed by Disney/Lucasfilm”

Top return reasons

Size-Overall47%
Value For Money11%
Advertised Vs Actual Product9%
Quality-Overall6%
Color4%
Ease Of Use2%
Strength2%
Defective Material/Parts2%
Product Condition1%
Length1%

Common questions

Is star wars plates profitable to sell on Amazon United States?
The niche generates $142K/yr across 47 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is +53.3%. Flapen's verdict: Worth a look (65/100).
How competitive is the star wars plates niche?
26 brands and 64 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in star wars plates?
Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 1.9%.
When does demand for star wars plates peak?
Demand peaks in May; the busiest month runs 4.5× the quietest.
What does it cost to enter the star wars plates niche?
Listings span $5.84–$61.07; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.