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Star Wars Plates

Pass

Star Wars Plates scores 65 out of 100, a Pass. Shoppers spend an estimated $142K a year here, search demand grew +53.3% this quarter, and an estimated 1.9% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$142K/yr93K searches / yr
90-day growth
+53.3%search demand this quarter
Competition
31%top-5 click share · 26 brands · 64 sellers

Flapen Score

Star Wars Plates against its category

The dotted line is the Home & Kitchen average. Past it, Star Wars Plates is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Plates 93K times last year and spent an estimated $142K. The top 5 brands take 69% of clicks. Demand peaks in May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+53.3%
Conversion, latest week
9.4%
Market size, estimated
$142Ka year
Peak month
May4.5× the quietest month
Top search term
star wars plates35K searches a year

02 · Price

A sale here is worth $16.31.

Listings sell for $16.31 on average, from $5.84 to $61.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.31 that is $2K to $4K a year per listing.

Average price
$16.31inside the $15 to $100 sweet spot
Price range
$5.84–$61.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,836 within Party Packs. It carries 193 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#1,836in Party Packs
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
193per listing
Listings tracked
47

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Star Wars Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

64

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

31%

Top 20: 75%

Open market

28%

  • Brand 149%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Star Wars Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 4.5×

Search terms

Top Star Wars Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars plates35K/yr
  • star wars napkins15K/yr
  • star wars plates and napkins16K/yr
  • star wars party plates9K/yr
  • star wars birthday plates10K/yr
  • star wars paper plates8K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Plates

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.9%of orders come back
“the utensils were smaller than normal”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Star Wars Plates questions

Answered from the same tracked data.