Star Wars Pillow
FailShoppers spend an estimated $87K a year here, so Star Wars Pillow is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $87K/yr165K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 41%top-5 click share · 11 brands · 43 sellers
Flapen Score
Star Wars Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Star Wars Pillow is stronger. Inside it, weaker.
Market
The Star Wars Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Star Wars Pillow 165K times last year and spent an estimated $87K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $87Ka year
- Top search term
- star wars pillow35K searches a year
02 · Price
A sale here is worth $18.18.
Listings sell for $18.18 on average, from $6.10 to $59.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.18 that is $2K to $5K a year per listing.
- Average price
- $18.18inside the $15 to $100 sweet spot
- Price range
- $6.10–$59.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #801 within Sheets & Pillowcases. It carries 4,012 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #801in Sheets & Pillowcases
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 4,012per listing
- Listings tracked
- 38
04 · Newcomers
14 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Star Wars Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
43
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
6%
- Brand 162%
- Brand 213%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (5 brands, 6%)
Demand
Star Wars Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Star Wars Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- star wars pillow35K/yr
- kitsch star wars38K/yr
- star wars pillowcase28K/yr
- star wars pillow case9K/yr
- star wars pillows9K/yr
- star wars throw pillows10K/yr
- star wars pillow cases8K/yr
- star wars kitsch7K/yr
- kitsch star wars pillowcase7K/yr
- star wars satin pillowcase6K/yr
Reviews and returns
What reviews say buyers love and hate about Star Wars Pillow
We read the reviews and the return reasons for every product selling here.
“it had a very strong scent to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Star Wars Pillow questions
Answered from the same tracked data.









