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Star Wars Pillow

Fail

Shoppers spend an estimated $87K a year here, so Star Wars Pillow is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$87K/yr165K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
41%top-5 click share · 11 brands · 43 sellers

Flapen Score

Star Wars Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Star Wars Pillow is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Pillow 165K times last year and spent an estimated $87K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
2.9%
Market size, estimated
$87Ka year
Top search term
star wars pillow35K searches a year

02 · Price

A sale here is worth $18.18.

Listings sell for $18.18 on average, from $6.10 to $59.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.18 that is $2K to $5K a year per listing.

Average price
$18.18inside the $15 to $100 sweet spot
Price range
$6.10–$59.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #801 within Sheets & Pillowcases. It carries 4,012 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#801in Sheets & Pillowcases
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,012per listing
Listings tracked
38

04 · Newcomers

14 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
14Amazon's first-year sales bar
Average brand age
45 months

Products

Top Star Wars Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

43

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

6%

  • Brand 162%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Star Wars Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Star Wars Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars pillow35K/yr
  • kitsch star wars38K/yr
  • star wars pillowcase28K/yr
  • star wars pillow case9K/yr
  • star wars pillows9K/yr
  • star wars throw pillows10K/yr
  • star wars pillow cases8K/yr
  • star wars kitsch7K/yr
  • kitsch star wars pillowcase7K/yr
  • star wars satin pillowcase6K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Pillow

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Smell”
1.3%of orders come back
“it had a very strong scent to it”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Star Wars Pillow questions

Answered from the same tracked data.