Is star wars blanket profitable to sell on Amazon United States?

The niche generates $147K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +25.3%. Flapen's verdict: Skip it (47/100).

How competitive is the star wars blanket niche?

7 brands and 36 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in star wars blanket?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.5%.

When does demand for star wars blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the star wars blanket niche?

Listings span $10.80–$55.02; the average listing price is $26.69 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.

star wars blanket

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$26.69

avg listing price — sweet spot $15–$100

Price range

Great$10.80–$55.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good1,081.2

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Good+25.3%

90-day search growth — must beat 0% to launch

Market size

Okay$147K

$147K/yr · 265K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, star wars blanket is a $147K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

Jay Franco75%
Northwest8%
Get Trend8%
STAR WARS4%
Feelyou2%
Steowurs2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

All search terms

Top star wars blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jay Franco Plush Throw Blanket 46 x 60 Inch Hero Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Star Wars

Jay Franco$22.864.7★5,418 rev

Jay Franco Kids Plush Throw Blanket Soft & Comfy 50x70 Inches Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Black - Star Wars

Jay Franco$28.894.8★1,196 rev

Jay Franco Star Wars Feather Knit Fluffy Throw Blanket - Death Star and Millennium Falcon Fuzzy Blanket Measures 50 x 60 inch Super Soft Lightweight Bedding

Jay Franco$33.024.8★791 rev

Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Star Wars 40x50 - Travel Blanket

Jay Franco$23.724.5★199 rev

Disney Baby Yoda Star Wars Fleece Blanket Hoodie for Teens Wearable Blanket with Hood Gifts for Men Husband (Black)

Get Trend$32.284.7★1,178 rev

Newest

by launch date

Jay Franco Star Wars Plush Throw Blanket 50x60 Ultra Soft Cozy Plush Fleece for Bed Couch Sofa Home Dcor Official Licensed Multi - Star Wars Dark Side

Jay Franco$32.512 rev

2mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 60x70 - Throw

Jay Franco$35.5727 rev

4mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 40x50 - Travel Blanket

Jay Franco$22.27488 rev

5mo ago

Soft and Warm Blanket Ultra-Soft and Lightweight Movie Lightsaber Blanket A Must-Have for Movie Fans Suitable for Sofas or Beds. (50x60 Lightsaber-A)

Generic$29.900 rev

6mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 46x60 - Throw Blanket

Jay Franco$22.91137 rev

7mo ago

What buyers say about star wars blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel28%

“Super soft blanket”

Quality-Overall11%

“It feels well made”

Size-Overall10%

“perfect fit”

Gifting Purpose6%

“Its very giftable”

Weight Light6%

“Super cute light weight blanket”

Warmth5%

“The material is also very soft and plush, and will actually warm you up”

Value For Money5%

“Great value for gift”

Design-Overall4%

“Great design”

Durability3%

“Its holding up well so far”

Color3%

“Colors were great”

What buyers complain about

Thickness24%

“A little thin”

Quality-Overall16%

“Cheap”

Size-Overall15%

“Sizing is difficult”

Warmth7%

“This item is thin so not great for keeping warm”

Color6%

“faded with wash”

Value For Money5%

“$27 for this is ridiculous”

Material Quality3%

“Cheap material”

Top return reasons

Size-Overall38%

Thin12%

Feet Fit8%

Material Quality8%

Length6%

Value For Money6%

Stitch/Finish/Polish4%

Advertised Vs Actual Product3%

Thickness3%

Quality-Overall3%

Common questions

Is star wars blanket profitable to sell on Amazon United States?: The niche generates $147K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +25.3%. Flapen's verdict: Skip it (47/100).
How competitive is the star wars blanket niche?: 7 brands and 36 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in star wars blanket?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.5%.
When does demand for star wars blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the star wars blanket niche?: Listings span $10.80–$55.02; the average listing price is $26.69 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.

star wars blanket

star wars blanket market data

Competition & brand share

Demand & seasonality

Top star wars blanket search terms