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Star Wars Blanket

Fail

The top 5 brands take 97% of clicks, so Star Wars Blanket is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$147K/yr265K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
52%top-5 click share · 7 brands · 36 sellers

Flapen Score

Star Wars Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Star Wars Blanket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Blanket 265K times last year and spent an estimated $147K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
2.1%
Market size, estimated
$147Ka year
Peak month
December5.8× the quietest month
Top search term
star wars blanket155K searches a year

02 · Price

A sale here is worth $26.69.

Listings sell for $26.69 on average, from $10.80 to $55.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $26.69 that is $3K to $7K a year per listing.

Average price
$26.69inside the $15 to $100 sweet spot
Price range
$10.80–$55.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #1,042 within Kids' Bedding. It carries 1,081 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
92%
Out of stock, average day
16.6%
Average rank
#1,042in Kids' Bedding
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,081per listing
Listings tracked
25

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Star Wars Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

36

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

1%

  • Brand 175%
  • Brand 28%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Star Wars Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Star Wars Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars blanket155K/yr
  • star wars throw blanket28K/yr
  • star wars blankets for adults25K/yr
  • darth vader blanket14K/yr
  • star wars blankets8K/yr
  • star wars blanket kids7K/yr
  • starwars blanket7K/yr
  • starwars blanket adult7K/yr
  • star wars throw6K/yr
  • star wars fleece blanket7K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Blanket

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”
24%of negative reviews mention “Thickness”
1.5%of orders come back
“A little thin”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Star Wars Blanket questions

Answered from the same tracked data.