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68

star wars birthday decorations

Launch it

A $995K/yr market growing +42.6% this quarter with returns at 2.1% — clears our launch bar.

Market size 78Growth 64Conversion 59Competition 84Returns 73Price range 67Avg price 76Brand share 77Review moat 77Quality gap 25

Competition

Great31%

top-5 click share — an open shelf

Market size

Great$995K

$995K/yr · 1.3M searches

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Great455.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.47

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$5.90–$33.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+42.6%

90-day search growth — must beat 0% to launch

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, star wars birthday decorations is a $995K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May. Verdict: Launch it — 68/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

star wars birthday decorations market data

Units sold / yr
50K–60K
avg 750–1,000/product
Revenue / yr
$774K–$928K
units × avg price
Conversion rate
5.1%
Avg BSR
#1,397
Page quality
0%
Prime
100%
Sponsored
82%
Out of stock
5.2%
Avg brand age
40 months
Avg seller age
149 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

80

Top-5 brand share

58%

Top 20: 89%

Top-5 click share

31%

Top 20: 70%

Open market

37%

  • Unique28%
  • Amscan12%
  • Bedwina6%
  • Heboland6%
  • Haooryx6%
  • LANFUBEISI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.6% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 3.8×

Top star wars birthday decorations search terms

  • star wars birthday decorations403K/yr
  • star wars party decorations168K/yr
  • star wars decorations132K/yr
  • starwars birthday decorations99K/yr
  • star wars birthday91K/yr
  • star wars party73K/yr
  • star wars party supplies50K/yr
  • star wars birthday banner33K/yr
  • star wars decorations for party28K/yr
  • star wars pinata28K/yr
All search terms

Top star wars birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$30K6%$60K9%$90K12%$119K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about star wars birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“1- Quality is solid”

Fun/Entertainment Experience12%

“Fun for kids”

Value For Money10%

“Great value”

Advertised Vs Actual Product9%

“Exactly as advertised”

Durability7%

“Durable, cute vibrant colors”

Size-Overall6%

“Good quality and size”

Gifting Purpose6%

“Cute gift”

Color3%

“the colors look fantastic”

Design-Overall3%

“The designs are vibrant”

Ease Of Use3%

“Easy to use”

What buyers complain about

Quality-Overall13%

“Low quality”

Size-Overall11%

“These masks are fairly small”

Inflation/Deflation8%

“Doesnt stay inflated at all”

Advertised Vs Actual Product8%

“misleading”

Strength7%

“Broke apart easily”

Durability5%

“Didnt last”

Value For Money4%

“Wish it was a little cheaper”

Adhesion/Stickiness3%

“Adhesive does not stick”

Thickness3%

“is thicker than I expected”

Material Quality2%

“Material is cheap”

Top return reasons

Size-Overall28%
Value For Money13%
Advertised Vs Actual Product11%
Color6%
Quality-Overall5%
Inflation/Deflation5%
Defective Material/Parts4%
Functionality-Overall3%
Material Quality2%
Adhesion/Stickiness2%

Common questions

Is star wars birthday decorations profitable to sell on Amazon United States?
The niche generates $995K/yr across 55 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Launch it (68/100).
How competitive is the star wars birthday decorations niche?
34 brands and 80 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in star wars birthday decorations?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Inflation/Deflation. The return rate is 2.1%.
When does demand for star wars birthday decorations peak?
Demand peaks in May; the busiest month runs 3.8× the quietest.
What does it cost to enter the star wars birthday decorations niche?
Listings span $5.90–$33.53; the average listing price is $15.47 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.