star candles
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good570.52avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Price range
Okay$5.41–$23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.18avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, star candles is a $39K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
star candles market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $31K–$41K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #692
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 74%
- Out of stock
- 4.9%
- Avg brand age
- 32 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
20
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
43%
Top 20: 91%
Open market
22%
- Meri Meri24%
- Saododku14%
- Threlaco11%
- Generic11%
- xo, Fetti9%
- Unique9%
Demand
Weekly Amazon search volume, last 26 weeks — +20.4% search growth over the last 90 days.Top star candles search terms
- star candles53K/yr
- star birthday candles22K/yr
- star candles for cake16K/yr
- star candle10K/yr
- gold star candles5K/yr
- star shaped candles4K/yr
Top star candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Saododku Birthday Candles Star Shaped Gold Birthday Candles for Cake 5pcs Metallic Color Stereo Shaping Cake Candles Set Sparkler Candles for Birthday Cake
Saododku$7.924.7★289 rev
xo Fetti 14pc Novelty Birthday Candles | Star Glitter Pastel Party Decor
xo, Fetti$15.544.4★15 rev
Unique Gold Star Pick Birthday Candles (Pack of 6) - Dazzling & Elegant Cake Topper Perfect for Parties Baking & Decorating
Unique$6.874.7★860 rev
Meri Meri Rainbow Star Candles (Pack of 12) Baby Shower and Bridal Shower Candles for Cakes and Cupcakes 12 Colors Average Candle Height with Stick: 2.125 Unscented
Meri Meri$17.364.4★6 rev
Meri Meri Star Birthday Candles for Cake (Pack of 6)
Meri Meri$11.924.6★134 rev
Newest
by launch date
24Pcs Fancy Birthday Candles for Birthday Decorations
WOCETYE$13.880 rev
Star Sequins Birthday Candles Hot Pink Edge Number 5 Candles Colorful Confetti Cake Toppers for Girls Birthday Party Cupcake Topper or Dessert Table Decor
HJuan$6.9412 rev
5 Pack Star Birthday Candles Creative Cake Candles for Adult Birthday Party Decorations
Generic$6.431 rev
10 Pack Star Birthday Candles Creative Cake Candles for Adult Birthday Party Decorations
Generic$9.071 rev
Macaron Star Birthday Candles Colorful Star Shaped Cake Candles 3 Large 3 Small Birthday Cake Cupcake Party Decorations 6 Pack
Generic$7.071 rev
Trending
90-day click momentumStar Sequins Birthday Candles Hot Pink Edge Number 5 Candles Colorful Confetti Cake Toppers for Girls Birthday Party Cupcake Topper or Dessert Table Decor
HJuan$6.944.8★
24Pcs Fancy Birthday Candles for Birthday Decorations
WOCETYE$13.880.0★
Macaron Star Birthday Candles Colorful Star Shaped Cake Candles 3 Large 3 Small Birthday Cake Cupcake Party Decorations 6 Pack
Generic$7.075.0★
5 Pack Star Birthday Candles Creative Cake Candles for Adult Birthday Party Decorations
Generic$6.434.0★
10 Pack Star Birthday Candles Creative Cake Candles for Adult Birthday Party Decorations
Generic$9.074.0★
What buyers say about star candles
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and doesnt drip”
“Wonderful candles”
“Just what I wanted”
“The color was perfect”
“Gorgeous design”
“They are a good size”
“The price is great”
“bought these because it was a lot more convenient”
“reuse for other birthdays- very durable”
“Battery lasted longer than I expected”
What buyers complain about
“broke”
“Not worth the price”
“Smaller than expected”
“Average quality and burn”
“burn out quickly and hard to replace the battery”
“A little fragile”
“they don't sparkle as much as in the picture”
“burn out quickly”
“Not as vibrant as pictures”
“these are not really reusable”
Top return reasons
Common questions
- Is star candles profitable to sell on Amazon United States?
- The niche generates $39K/yr across 31 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the star candles niche?
- 16 brands and 20 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in star candles?
- Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 1.2%.
- What does it cost to enter the star candles niche?
- Listings span $5.41–$23.08; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.