Is star balloons profitable to sell on Amazon United States?

The niche generates $177K/yr across 63 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the star balloons niche?

37 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in star balloons?

Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Assembly/Installation. The return rate is 3.5%.

When does demand for star balloons peak?

Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the star balloons niche?

Listings span $5.83–$15.24; the average listing price is $8.57 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.

star balloons

Worth a look

Shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good611.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+41.2%

90-day search growth — must beat 0% to launch

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay$177K

$177K/yr · 437K searches

Avg price

Bad$8.57

avg listing price — sweet spot $15–$100

Price range

Bad$5.83–$15.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, star balloons is a $177K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

33%

Top 20: 70%

Open market

40%

TONIFUL19%
BOMSI14%
ZAKVOOR11%
PartyWoo9%
YOTHORN4%
TOTAFAM3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Open Trend

All search terms

Top star balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

60Pcs Silver Star Balloons Birthday Decorations Explosion Mylar Balloons 12 Spike Balloon Large Foil Prom Balloon for Wedding Anniversary Christmas New Year Eve Party Backdrops Supplies

BOMSI$6.834.1★486 rev

TONIFUL 4 Pcs 22inch 4D Huge Gold Star Balloons Explosion Star Mylar Foil Balloons for Party Supplies Backdrop Christmas New Year Birthday Wedding Photo Booth Ornament

TONIFUL$5.934.4★804 rev

ZAKVOOR 60 Pcs Star Balloons 12 Spike Foil Explosion Party Decoration Balloons for Christmas New Year Eve Birthday (Silver)

ZAKVOOR$7.224.4★1,404 rev

TONIFUL 30Pcs 18 Inch Large Blue Silver Star Shape Foil Balloons Big Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies

TONIFUL$6.774.5★337 rev

TONIFUL 15Pcs 18 Inch Large Champagne Gold Star Shape Foil Balloons Big Light Gold Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies

TONIFUL$8.024.5★337 rev

Newest

by launch date

Red White and Blue Star Balloons 15pcs 18Inch 4th of July Balloons Fourth of July Patriotic Balloon Metallic Star Shape Foil Balloon for 4th of July Memorial Day Patriotic Independence Day Party Decor

HadrNahkb$7.1035 rev

5mo ago

Star Balloons 60Pcs Black Balloon 12 Spike Foil Balloons Explosion Mylar Cone Balloon Magic Party Decorations Backdrops for Halloween Graduation Birthday Wedding Anniversary Retirement

BOMSI$6.84486 rev

11mo ago

10PCS Iridescent Laser Star Foil Balloons Transparent Laser Foil Stars Shape Balloons 18 Inch Colorful Stars Balloon Aluminum for Birthday Baby Shower Wedding Party Decoration

Biapian$11.53232 rev

1y ago

TONIFUL 15Pcs 18 Inch Large Champagne Gold Star Shape Foil Balloons Big Light Gold Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies

TONIFUL$8.02337 rev

1y ago

60Pcs Silver Star Balloons Birthday Decorations Explosion Mylar Balloons 12 Spike Balloon Large Foil Prom Balloon for Wedding Anniversary Christmas New Year Eve Party Backdrops Supplies

BOMSI$6.83486 rev

1y ago

What buyers say about star balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality balloons”

Value For Money11%

“not expensive”

Color9%

“Color is vibrant”

Advertised Vs Actual Product8%

“As pictured”

Assembly/Installation7%

“Easy to assemble”

Size-Overall7%

“Great size”

Inflation/Deflation7%

“Easy to inflate”

Durability6%

“Very durable”

Ease Of Use4%

“So cute and easy to use”

Brightness/Shine/Glow2%

“They had great shine”

What buyers complain about

Inflation/Deflation28%

“dont stay inflated”

Quality-Overall14%

“The quality of these balloons was not great”

Assembly/Installation12%

“it was a little tricky to put together”

Advertised Vs Actual Product5%

“Not a pictured”

Value For Money5%

“These were not worth the money”

Weight Heavy4%

“Too heavy to float”

Leak-Proof4%

“most were no good, leaked air”

Size-Overall3%

“I am bummed about the size”

Functionality-Overall2%

“Didnt hold helium well”

Durability2%

“Breaks when you try to fill it”

Top return reasons

Size-Overall23%

Color15%

Value For Money14%

Advertised Vs Actual Product11%

Inflation/Deflation9%

Assembly/Installation9%

Functionality-Overall5%

Quality-Overall3%

Defective Material/Parts2%

Shape/Style1%

Common questions

Is star balloons profitable to sell on Amazon United States?: The niche generates $177K/yr across 63 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the star balloons niche?: 37 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in star balloons?: Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Assembly/Installation. The return rate is 3.5%.
When does demand for star balloons peak?: Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
What does it cost to enter the star balloons niche?: Listings span $5.83–$15.24; the average listing price is $8.57 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.

star balloons

star balloons market data

Competition & brand share

Demand & seasonality

Top star balloons search terms