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stanley snack tray

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 23Conversion 21Competition 37Returns 31Price range 32Avg price 60Brand share 15Review moat 78Quality gap 63

Review moat

Great442.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.25

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$9.46–$17.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$14K

$14K/yr · 61K searches

According to Flapen's Amazon United States niche tracking, stanley snack tray is a $14K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

stanley snack tray market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$20K–$27K
units × avg price
Conversion rate
1.7%
Avg BSR
#231
Page quality
0%
Prime
100%
Sponsored
58%
Out of stock
11.8%
Avg brand age
22 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • insefocc46%
  • Zonyee29%
  • Incolumitas10%
  • ELIZAHOME4%
  • Good Haus4%
  • Charlux4%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.1×

Top stanley snack tray search terms

  • stanley snack tray20K/yr
  • stanley cup snack tray12K/yr
  • tumbler snack tray3K/yr
  • stanley snack holder6K/yr
  • stanley snack tray 30 oz3K/yr
  • stanley snack tray 40 oz3K/yr
  • snack bowl for stanley cup4K/yr
  • stanley tray2K/yr
  • stanley snack bowl3K/yr
  • stanley cup tray2K/yr
All search terms

Top stanley snack tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about stanley snack tray

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use40%

“Very handy during movie nights”

Strength20%

“is sturdier once you have put it on the Stanley cup”

Durability20%

“Solid durable silicone”

Ease Of Cleaning20%

“easy to clean”

What buyers complain about

Size-Overall25%

“didn't fit my cup”

Ease Of Cleaning25%

“just had to rinse it off”

Value For Money25%

“Waste of money”

Strength13%

“Flimsy cover”

Advertised Vs Actual Product13%

“False advertisement”

Top return reasons

Size-Overall63%
Color8%
Strength8%
Advertised Vs Actual Product5%
Compatibility-Overall3%
Value For Money2%
Functionality-Overall2%
Mechanism Issues2%
Product Condition2%
Weight Heavy2%

Common questions

Is stanley snack tray profitable to sell on Amazon United States?
The niche generates $14K/yr across 19 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (31/100).
How competitive is the stanley snack tray niche?
7 brands and 9 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in stanley snack tray?
Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Value For Money. The return rate is 4.6%.
When does demand for stanley snack tray peak?
Demand peaks in Sep–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the stanley snack tray niche?
Listings span $9.46–$17.60; the average listing price is $13.25 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.