Skip to content

Stanley Snack Tray

Fail

Shoppers spend an estimated $14K a year here, so Stanley Snack Tray is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$14K/yr61K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
63%top-5 click share · 7 brands · 9 sellers

Flapen Score

Stanley Snack Tray against its category

The dotted line is the Home & Kitchen average. Past it, Stanley Snack Tray is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Snack Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Snack Tray 61K times last year and spent an estimated $14K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
1.7%
Market size, estimated
$14Ka year
Peak month
December5.1× the quietest month
Top search term
stanley snack tray20K searches a year

02 · Price

A sale here is worth $13.25.

Listings sell for $13.25 on average, from $9.46 to $17.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $13.25 that is $1K to $3K a year per listing.

Average price
$13.25under the $15 to $100 sweet spot
Price range
$9.46–$17.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #231 within Dinnerware. It carries 442 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#231in Dinnerware
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
442per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Stanley Snack Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Brand 146%
  • Brand 229%
  • Brand 310%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Stanley Snack Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Stanley Snack Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley snack tray20K/yr
  • stanley cup snack tray12K/yr
  • tumbler snack tray3K/yr
  • stanley snack holder6K/yr
  • stanley snack tray 30 oz3K/yr
  • stanley snack tray 40 oz3K/yr
  • snack bowl for stanley cup4K/yr
  • stanley tray2K/yr
  • stanley snack bowl3K/yr
  • stanley cup tray2K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Snack Tray

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Size-Overall”
4.6%of orders come back
“didn't fit my cup”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Stanley Snack Tray questions

Answered from the same tracked data.