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Stands

Fail

Buyers convert on only 1.1% of searches, so Stands is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$117K/yr397K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
19%top-5 click share · 37 brands · 80 sellers

Flapen Score

Stands against its category

The dotted line is the Home & Kitchen average. Past it, Stands is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stands market on Amazon at a glance

Shoppers on Amazon United States searched for Stands 397K times last year and spent an estimated $117K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
1.1%
Market size, estimated
$117Ka year
Peak month
August1.4× the quietest month
Top search term
stands140K searches a year

02 · Price

A sale here is worth $26.44.

Listings sell for $26.44 on average, from $6.89 to $63.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $26.44 that is $0 to $3K a year per listing.

Average price
$26.44inside the $15 to $100 sweet spot
Price range
$6.89–$63.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #100 within Living Room Furniture. It carries 7,726 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#100in Living Room Furniture
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
7,726per listing
Listings tracked
125

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Stands products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

80

Top-5 brand share

80%

Top 20: 94%

Top-5 click share

19%

Top 20: 46%

Open market

18%

  • Brand 169%
  • Brand 25%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Stands search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stands search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stands140K/yr
  • tall stand54K/yr
  • furinno turn n tube47K/yr
  • black stand45K/yr
  • soporte21K/yr
  • turn n tube shelves12K/yr
  • furinno turn n tube 5 tier shelf6K/yr
  • tube shelf6K/yr
  • furinno bookshelves9K/yr
  • turn n tube8K/yr

Reviews and returns

What reviews say buyers love and hate about Stands

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Size-Overall”
4.9%of orders come back
“But small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stands questions

Answered from the same tracked data.