Standard Pillow Protectors Set of 2

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

10.3%

Market size, estimated

$110Ka year

Peak month

July2.6× the quietest month

Top search term

zippered pillow protector23K searches a year

Listings sell for $13.06 on average, from $5.54 to $23.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $13.06 that is $10K to $13K a year per listing.

Average price

$13.06under the $15 to $100 sweet spot

Price range

$5.54–$23.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #24 within Sheets & Pillowcases. It carries 23,316 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#24in Sheets & Pillowcases

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

23,316per listing

Listings tracked

12

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months