Is stall shower curtain profitable to sell on Amazon United States?

The niche generates $611K/yr across 115 tracked products. 29 of 42 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the stall shower curtain niche?

62 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in stall shower curtain?

Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 4.3%.

When does demand for stall shower curtain peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.

What does it cost to enter the stall shower curtain niche?

Listings span $7.34–$35.04; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 3,360 reviews — the moat a new listing must climb.

stall shower curtain

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-26.7% this quarter) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$19.95

avg listing price — sweet spot $15–$100

Price range

Good$7.34–$35.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$611K

$611K/yr · 2.5M searches

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Review moat

Okay3,359.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, stall shower curtain is a $611K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

stall shower curtain market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $599K–$798K; units × avg price
Conversion rate: 1.2%
Avg BSR: #151
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 7.4%
Avg brand age: 38 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

62 falling

Sellers

Top-5 brand share

42%

Top 20: 76%

Top-5 click share

19%

Top 20: 45%

Open market

54%

XOGUIBO22%
NDDYCU6%
Dynamene5%
AmazerBath5%
CasaTena4%
MIULEE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×

Open Trend

Top stall shower curtain search terms

vintage shower curtain355K/yr -23.4%0.2% conv.
striped shower curtain248K/yr +20.1%0.4% conv.
colorful shower curtain227K/yr +4.8%0.2% conv.
beige shower curtain248K/yr -1.1%1.6% conv.
grey shower curtain274K/yr -15.5%1.9% conv.
abstract shower curtain142K/yr -19.2%0.1% conv.
spring shower curtain222K/yr -83.1%0.4% conv.
country shower curtain114K/yr -25.2%0.1% conv.
shower curtain colorful68K/yr +10.4%0.4% conv.
taupe shower curtain69K/yr -8.5%0.7% conv.

All search terms

Top stall shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XOGUIBO Farmhouse Shower Curtain with Ruffle Hem Linen Shower Curtains for Bathroom Country Vintage Rustic Natural Fabric Cream-Black Stripe 72 W x 72 L

XOGUIBO$24.564.6★744 rev

MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream

MIULEE$18.734.7★1,275 rev

Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch

Naturoom$12.554.6★1,814 rev

XOGUIBO Floral Farmhouse Vintage Linen Shower Curtain French Country Spring Shower Curtains for Bathroom 72Wx72H

XOGUIBO$23.364.7★540 rev

Aiyufeng Moga Grey Shower Curtain Hotel Luxury Quality Fabric Shower Curtains for Bathroom Water Repellent and Machine Washable Standard Size 72 Wx 72 L

Aiyufeng$9.534.7★2,716 rev

Newest

by launch date

Blgiont Farmhouse Blue Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L

Blgiont$19.79204 rev

5mo ago

CasaTena Farmhouse Striped Shower Curtain - 72x72 Inches Linen Blend Fabric Breathable & Machine Washable Rustic Sage for Bathroom Decor (Hooks/Liner Not Included)

CasaTena$25.13138 rev

7mo ago

NDDYCU Farmhouse Stripe Shower Curtain Taupe Vintage Linen Shower Curtains for Bathroom 72 W X 72 L

NDDYCU$23.7016 rev

8mo ago

Beautiful Striped Boho Shower Curtain for Your Bathroom - Stylish 72x72 Sage Green Curtain That Fits Perfectly with Any Bath Decor - Modern & Elegant Ideal for Brightening Up Your Bathroom at Home

KIBAGA$10.002,172 rev

10mo ago

XOGUIBO Farmhouse Shower Curtain with Ruffle Hem Linen Shower Curtains for Bathroom Country Vintage Rustic Natural Fabric Cream-Black Stripe 72 W x 72 L

XOGUIBO$24.56744 rev

11mo ago

What buyers say about stall shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Looks great in my bathroom great quality”

Color15%

“Beautiful color”

Advertised Vs Actual Product7%

“Exactly as pictured”

Upholstery/Fabric Quality6%

“Great fabric”

Value For Money6%

“Great purchase for the price”

Design-Overall6%

“well constructed”

Material Quality5%

“Beautiful material,”

Size-Overall3%

“fits the shower perfectly”

Assembly/Installation2%

“Easy to set up”

Durability2%

“Material is durable”

What buyers complain about

Color8%

“Color was too dark”

Thickness7%

“Not as thick as I would like”

Quality-Overall7%

“All the shower curtains are not the same quality”

Water Resistance7%

“Not very water proof”

Material Quality6%

“Very thin material”

Advertised Vs Actual Product5%

“doesnt look like pic”

Value For Money4%

“It looks more expensive than it is”

Smell3%

“No smell”

Size-Overall3%

“Shorter than expected”

Stain Resistance3%

“Stain”

Top return reasons

Color40%

Size-Overall21%

Material Quality10%

Advertised Vs Actual Product6%

Display Colors4%

Quality-Overall3%

Value For Money3%

Thin2%

Shape/Style1%

Design-Overall1%

Common questions

Is stall shower curtain profitable to sell on Amazon United States?: The niche generates $611K/yr across 115 tracked products. 29 of 42 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the stall shower curtain niche?: 62 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in stall shower curtain?: Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 4.3%.
When does demand for stall shower curtain peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
What does it cost to enter the stall shower curtain niche?: Listings span $7.34–$35.04; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 3,360 reviews — the moat a new listing must climb.