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Stainless Steel Roasting Pan with Lid

Fail

Shoppers spend an estimated $7K a year here, so Stainless Steel Roasting Pan with Lid is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$7K/yr19K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
53%top-5 click share · 18 brands · 31 sellers

Flapen Score

Stainless Steel Roasting Pan with Lid against its category

The dotted line is the Home & Kitchen average. Past it, Stainless Steel Roasting Pan with Lid is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Roasting Pan with Lid market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Roasting Pan with Lid 19K times last year and spent an estimated $7K. The top 5 brands take 58% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
0.4%
Market size, estimated
$7Ka year
Top search term
stainless steel roasting pan with lid15K searches a year

02 · Price

A sale here is worth $79.61.

Listings sell for $79.61 on average, from $24.09 to $196.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $79.61 that is $0 to $8K a year per listing.

Average price
$79.61inside the $15 to $100 sweet spot
Price range
$24.09–$196.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #112 within Pots & Pans. It carries 1,404 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
14.3%
Average rank
#112in Pots & Pans
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,404per listing
Listings tracked
20

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stainless Steel Roasting Pan with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

31

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

42%

  • Brand 113%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Stainless Steel Roasting Pan with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.1× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Roasting Pan with Lid

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Cooking Experience”
19%of negative reviews mention “Size-Overall”
5.3%of orders come back
“In fact, if I was going to say there was a problem at all I would almost say it's too big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stainless Steel Roasting Pan with Lid questions

Answered from the same tracked data.