stainless steel roasting pan
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.17avg listing price — sweet spot $15–$100
Review moat
Good845.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$20.49–$177.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$203K$203K/yr · 163K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stainless steel roasting pan is a $203K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
stainless steel roasting pan market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $301K–$361K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 10.8%
- Avg brand age
- 49 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
39
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
28%
- Cuisinart23%
- tifanso17%
- Amazon Basics10%
- E-far9%
- EsOfficce8%
- EXCELSTEEL5%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -24.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.7×
Top stainless steel roasting pan search terms
- stainless steel roasting pan72K/yr
- stainless steel roasting pan with rack33K/yr
- stainless steel lasagna pan10K/yr
- roasting pan stainless steel12K/yr
- stainless roasting pan10K/yr
- stainless steel roaster8K/yr
- stainless steel turkey roasting pan13K/yr
- stainless roasting pan with rack5K/yr
Top stainless steel roasting pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tifanso Heavy Duty Stainless Steel Roasting Pan with Rack & Handle for Oven
tifanso$20.494.5★338 rev
Cuisinart 16-Inch Roasting Pan Induction Compatible Premium Rectangular Roaster Pan With Rack Stainless Steel Roasting Pan with Rack Large Capacity Dishwasher Safe
Cuisinart$67.634.7★5,793 rev
Amazon Basics Stainless Steel Rectangular Roasting Pan with Rack Turkey Roaster Dishwasher Safe Easy to Clean Oven Safe 16 in
Amazon Basics$48.734.7★577 rev
E-far Roasting Pan 16 x 11.5 Inch Stainless Steel Turkey Roaster with V-shaped & Flat Rack Non-toxic & Heavy Duty Deep Broiling Pan Dishwasher Safe - Large
E-far$47.104.7★1,133 rev
2 Pcs 12.715.5 Stainless Steel Roasting Pans with Handles Baking Pan for Oven with 2 Pcs Flat Racks Heavy Duty Dishwasher Safe Rectangular Lasagna Pan with Handles for Turkey Chicken Silver
EsOfficce$36.434.3★82 rev
Newest
by launch date
Armorbear Stainless Steel Turkey Roasting Pan with rack Up to 12 lb turkey
Armorbear$32.512 rev
All-Clad Specialty Stainless Steel Roaster with Rack 14x18 Inch Oven Broiler Safe 600F Roaster Pan Pots and Pans Bakeware Silver
All-Clad$177.081,514 rev
Stainless Steel Roasting Pan with Rack & Handles 15.6x11.6x2.8 Deep - Food Grade No Coating Dishwasher Safe - Large Roaster for Turkey Chicken Beef Vegetables for Homeowner Kitchen
AMZ-UTHHF$35.0226 rev
Stainless Steel Turkey Roasting Pan with Rack & Handles Heavy Duty Food-Safe Turkey Pan Dishwasher Safe Perfect for Cooking Turkey and Steak for Thanksgiving and Christmas (Standard)
Chrysovereign$29.68116 rev
Stainless Steel Turkey Roasting Pan with Rack & Handles Heavy Duty Food-Safe Turkey Pan Dishwasher Safe Perfect for Cooking Turkey and Steak for Thanksgiving and Christmas (Extra Size)
Chrysovereign$39.58116 rev
Trending
90-day click momentumArmorbear Stainless Steel Turkey Roasting Pan with rack Up to 12 lb turkey
Armorbear$32.512.5★
All-Clad Specialty Stainless Steel Roaster with Rack 14x18 Inch Oven Broiler Safe 600F Roaster Pan Pots and Pans Bakeware Silver
All-Clad$177.084.8★
Stainless Steel Roasting Pan with Rack & Handles 15.6x11.6x2.8 Deep - Food Grade No Coating Dishwasher Safe - Large Roaster for Turkey Chicken Beef Vegetables for Homeowner Kitchen
AMZ-UTHHF$35.024.7★
Cuisinart 7117-135 Chefs Classic Stainless 13-1/2-Inch Lasagna Pan
Cuisinart$51.504.7★
Tifanso Heavy Duty Stainless Steel Roasting Pan with Rack & Handle for Oven
tifanso$20.494.5★
What buyers say about stainless steel roasting pan
What buyers praise and complain about, mined from review topics.What buyers love
“Far better quality than I was anticipating”
“Also, cleans up nicely”
“Good size”
“Great roaster pans”
“Cooks meat very well”
“Bakes evenly and cleans up easily”
“Exactly What I Needed”
“Good for the price”
“provide a good grip for carrying the heavy”
“It is very sturdy”
What buyers complain about
“the rack appears to be too small”
“Not a good quality pan”
“although the wall thickness is relatively thin”
“Very flimsy”
“this one also shows indentation with coloration that looks like rust”
“Too thin”
“Not heavy duty”
“Dirty pan”
“A bit expensive”
“Measurements deceiving”
Top return reasons
Common questions
- Is stainless steel roasting pan profitable to sell on Amazon United States?
- The niche generates $203K/yr across 28 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the stainless steel roasting pan niche?
- 19 brands and 39 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in stainless steel roasting pan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.6% — above our launch gate.
- When does demand for stainless steel roasting pan peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the stainless steel roasting pan niche?
- Listings span $20.49–$177.08; the average listing price is $60.17 (sweet spot $15–$100). The average incumbent carries 846 reviews — the moat a new listing must climb.