Stainless Steel Pots and Pans Set
FailThe top 5 brands take 95% of clicks, so Stainless Steel Pots and Pans Set is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $10.1M/yr7.2M searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 32 sellers
Flapen Score
Stainless Steel Pots and Pans Set against its category
The dotted line is the Home & Kitchen average. Past it, Stainless Steel Pots and Pans Set is stronger. Inside it, weaker.
Market
The Stainless Steel Pots and Pans Set market on Amazon at a glance
Shoppers on Amazon United States searched for Stainless Steel Pots and Pans Set 7.2M times last year and spent an estimated $10.1M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.1M a year.
- Searches, last 12 months
- 7.2M
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $10.1Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- stainless steel cookware set2.5M searches a year
02 · Price
A sale here is worth $123.23.
Listings sell for $123.23 on average, from $34.56 to $264.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $123.23 that is $493K to $616K a year per listing.
- Average price
- $123.23above the $15 to $100 sweet spot
- Price range
- $34.56–$264.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $493K–$616K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #113 within Cookware Sets. It carries 2,129 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #113in Cookware Sets
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,129per listing
- Listings tracked
- 22
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Stainless Steel Pots and Pans Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
32
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
3%
- Brand 151%
- Brand 231%
- Brand 39%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Stainless Steel Pots and Pans Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Stainless Steel Pots and Pans Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stainless steel cookware set2.5M/yr
- cuisinart939K/yr
- stainless steel pots and pans set604K/yr
- stainless steel467K/yr
- stainless steel cookware380K/yr
- stainless steel pans278K/yr
- stainless steel pan set337K/yr
- stainless steel pots and pans254K/yr
- cuisinart stainless steel cookware set200K/yr
- pots and pans set stainless steel235K/yr
Reviews and returns
What reviews say buyers love and hate about Stainless Steel Pots and Pans Set
We read the reviews and the return reasons for every product selling here.
“Sticking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Stainless Steel Pots and Pans Set questions
Answered from the same tracked data.