Stainless Steel Pan

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.1M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

2.4%

Market size, estimated

$20.1Ma year

Peak month

November2.0× the quietest month

Top search term

stainless steel pan2.0M searches a year

Listings sell for $171.69 on average, from $20.45 to $871.67. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $171.69 that is $429K to $515K a year per listing.

Average price

$171.69above the $15 to $100 sweet spot

Price range

$20.45–$871.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$429K–$515K

Returns

3.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #87 within Pots & Pans. It carries 3,355 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#87in Pots & Pans

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,355per listing

Listings tracked

43

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

46 months