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Stainless Steel Nonstick Pan

Maybe

The top 5 products take only 21% of clicks. But demand is soft, at -3.2% this quarter, so Stainless Steel Nonstick Pan is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$323K/yr151K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
21%top-5 click share · 33 brands · 105 sellers

Flapen Score

Stainless Steel Nonstick Pan against its category

The dotted line is the Home & Kitchen average. Past it, Stainless Steel Nonstick Pan is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Nonstick Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Nonstick Pan 151K times last year and spent an estimated $323K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
4.3%
Market size, estimated
$323Ka year
Peak month
December1.8× the quietest month
Top search term
stainless steel non stick pan10K searches a year

02 · Price

A sale here is worth $49.36.

Listings sell for $49.36 on average, from $14.52 to $336.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $49.36 that is $0 to $5K a year per listing.

Average price
$49.36inside the $15 to $100 sweet spot
Price range
$14.52–$336.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #117 within Pots & Pans. It carries 5,606 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
99%
Out of stock, average day
6.3%
Average rank
#117in Pots & Pans
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,606per listing
Listings tracked
97

04 · Newcomers

22 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
22Amazon's first-year sales bar
Average brand age
42 months

Products

Top Stainless Steel Nonstick Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

33 flat

Sellers

105

Top-5 brand share

67%

Top 20: 93%

Top-5 click share

21%

Top 20: 54%

Open market

30%

  • Brand 120%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 53%
  • Brand 63%

Demand

Stainless Steel Nonstick Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Stainless Steel Nonstick Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel non stick pan10K/yr
  • non stick stainless steel pan11K/yr
  • frying pan sets11K/yr
  • 12 inch non stick frying pan with lid9K/yr
  • 12 skillet nonstick with lid8K/yr
  • 10 frying pan non stick with lid5K/yr
  • cuisinart 12 inch skillet10K/yr
  • stainless steel non stick frying pans12K/yr
  • nonstick skillet set7K/yr
  • tfal nonstick frying pan 12 inch10K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Nonstick Pan

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Adhesion/Stickiness”
3.0%of orders come back
“Everything Sticks”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stainless Steel Nonstick Pan questions

Answered from the same tracked data.