Is stainless steel muffin pan profitable to sell on Amazon United States?

The niche generates $296K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (47/100).

How competitive is the stainless steel muffin pan niche?

11 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in stainless steel muffin pan?

Top complaints mined from reviews: Ease Of Cleaning, Adhesion/Stickiness, Size-Overall. The return rate is 2.4%.

When does demand for stainless steel muffin pan peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the stainless steel muffin pan niche?

Listings span $12.37–$32.03; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.

stainless steel muffin pan

Skip it

Soft demand (-24.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$21.16

avg listing price — sweet spot $15–$100

Price range

Great$12.37–$32.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good825.5

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good$296K

$296K/yr · 175K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, stainless steel muffin pan is a $296K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

stainless steel muffin pan market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $212K–$265K; units × avg price
Conversion rate: 8.0%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.9%
Avg brand age: 51 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

E-far27%
P&P CHEF26%
TeamFar19%
Fox Run8%
LIANYU7%
Blingco4%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top stainless steel muffin pan search terms

stainless steel muffin pan82K/yr -22.4%6.5% conv.
stainless steel cupcake pan23K/yr -22.1%5.6% conv.
muffin pan stainless steel16K/yr -25.4%5.9% conv.
stainless steel muffin tin14K/yr -15.6%7.4% conv.
stainless steel muffin pan 1211K/yr -37.2%8.2% conv.
stainless muffin pan6K/yr -28.1%7.7% conv.
cupcake pan stainless steel5K/yr -32.0%7.5% conv.
stainless steel muffin pans4K/yr -20.0%3.5% conv.
muffin tin stainless steel4K/yr -34.1%12.5% conv.
stainless steel muffin tins3K/yr -30.3%5.9% conv.

All search terms

Top stainless steel muffin pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

P&P CHEF 12-Cup Muffin Pan Tin Stainless Steel Cupcake Pan 1Pc

P&P CHEF$16.854.7★859 rev

E-far Muffin Pan 12-Cup 2-Pack Stainless Steel Cupcake Pan for Oven

E-far$27.944.8★642 rev

TeamFar 12-Cup Muffin Pan Stainless Steel Muffin Tin

TeamFar$17.234.7★612 rev

P&P CHEF 12-Cup Muffin Pan Tin Stainless Steel Cupcake Pan 2Pcs

P&P CHEF$26.504.7★859 rev

Fox Run Muffin and Cupcake Pan 12 Standard Cup Stainless Steel Muffin Pan

Fox Run$32.034.5★1,087 rev

Newest

by launch date

Blingco 12-Cup Stainless Steel Muffin Pan Cupcake Pan Metal Muffin Baking Tins for Oven & Dishwasher Safe Cupcake Pans for Baking Non-toxic & Easy Clean Set of 2

Blingco$19.4632 rev

3mo ago

LIANYU 12 Cups Muffin Pan for Baking 2 Pack Stainless Steel Cupcake Tin

LIANYU$22.3229 rev

4mo ago

LIANYU Muffin Pan 12 Cups Stainless Steel Cupcake Muffin Tin for Baking

LIANYU$15.1029 rev

4mo ago

Herogo 12-Cup Stainless Steel Muffin Pan Tin for Baking Metal Cupcake Tray Set for Making Egg Muffin Quiches Mini Brownie Easy to Clean & Quick Release Oven & Dishwasher Safe

Herogo$16.6872 rev

1y ago

Leonyo Non-Toxic Stainless Steel Muffin Pan Metal Cupcake Pan 12 Cup

Leonyo$18.3899 rev

1y ago

What buyers say about stainless steel muffin pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking18%

“They bake evenly”

Quality-Overall15%

“Great quality pan”

Ease Of Cleaning14%

“Cleans up beautifully”

Cooking Experience7%

“Cake comes out perfect”

Value For Money4%

“Good value”

Non-Stick Coating4%

“Great alternative to other non-stick coated pans”

Weight Heavy4%

“Heavy Weight”

Advertised Vs Actual Product4%

“It works as advertised”

Rusts/Corrodes4%

“No rust”

Strength3%

“They are sturdy”

What buyers complain about

Ease Of Cleaning13%

“Hard to clean”

Adhesion/Stickiness10%

“Sticky and not as described in details”

Size-Overall8%

“they were oddly sized”

Rusts/Corrodes8%

“After washing the product rusts”

Quality-Overall6%

“These are cheap quality”

Weight Heavy5%

“They are heavy”

Advertised Vs Actual Product4%

“it looks nothing like the photos”

Non-Stick Coating4%

“I try to avoid non stick cookware”

Value For Money4%

“- A bit pricey. but worth it for the quality and convenience”

Ease Of Use2%

“They were almost impossible to gently dig out”

Top return reasons

Size-Overall48%

Value For Money7%

Advertised Vs Actual Product6%

Scratch Resistance5%

Quality-Overall5%

Adhesion/Stickiness4%

Material Quality3%

Rusts/Corrodes3%

Functionality-Overall3%

Product Condition3%

Common questions

Is stainless steel muffin pan profitable to sell on Amazon United States?: The niche generates $296K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (47/100).
How competitive is the stainless steel muffin pan niche?: 11 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in stainless steel muffin pan?: Top complaints mined from reviews: Ease Of Cleaning, Adhesion/Stickiness, Size-Overall. The return rate is 2.4%.
When does demand for stainless steel muffin pan peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the stainless steel muffin pan niche?: Listings span $12.37–$32.03; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.