Skip to content

Stainless Steel Frying Pan Set

Fail

The top 5 brands take 94% of clicks, so Stainless Steel Frying Pan Set is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$321K/yr168K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
40%top-5 click share · 9 brands · 68 sellers

Flapen Score

Stainless Steel Frying Pan Set against its category

The dotted line is the Home & Kitchen average. Past it, Stainless Steel Frying Pan Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Frying Pan Set market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Frying Pan Set 168K times last year and spent an estimated $321K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
2.8%
Market size, estimated
$321Ka year
Peak month
November2.9× the quietest month
Top search term
stainless steel frying pan set28K searches a year

02 · Price

A sale here is worth $69.12.

Listings sell for $69.12 on average, from $18.04 to $285.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $69.12 that is $7K to $17K a year per listing.

Average price
$69.12inside the $15 to $100 sweet spot
Price range
$18.04–$285.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #170 within Cookware Sets. It carries 5,841 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#170in Cookware Sets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,841per listing
Listings tracked
34

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Stainless Steel Frying Pan Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

68

Top-5 brand share

94%

Top 20: 99%

Top-5 click share

40%

Top 20: 84%

Open market

4%

  • Brand 147%
  • Brand 234%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 4%)

Demand

Stainless Steel Frying Pan Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Stainless Steel Frying Pan Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel frying pan set28K/yr
  • farberware frying pan18K/yr
  • cuisinart stainless steel22K/yr
  • cuisinart pans stainless steel14K/yr
  • belgique7K/yr
  • farberware pans11K/yr
  • stainless steel skillet set11K/yr
  • cuisinart chefs classic stainless steel cookware12K/yr
  • farberware pan8K/yr
  • steel cooking pan7K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Frying Pan Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“slight reduction in quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stainless Steel Frying Pan Set questions

Answered from the same tracked data.