Stainless Steel Dutch Oven

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

1.5%

Market size, estimated

$82Ka year

Peak month

November4.1× the quietest month

Top search term

stainless steel dutch oven29K searches a year

Listings sell for $62.86 on average, from $20.76 to $256.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $62.86 that is $0 to $6K a year per listing.

Average price

$62.86inside the $15 to $100 sweet spot

Price range

$20.76–$256.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #228 within Pots & Pans. It carries 1,720 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#228in Pots & Pans

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,720per listing

Listings tracked

56

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months