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Stainless Steel Cake Pan

Fail

Demand is soft, at -5.3% this quarter, so Stainless Steel Cake Pan is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$126K/yr143K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
41%top-5 click share · 13 brands · 29 sellers

Flapen Score

Stainless Steel Cake Pan against its category

The dotted line is the Home & Kitchen average. Past it, Stainless Steel Cake Pan is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Cake Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Cake Pan 143K times last year and spent an estimated $126K. The top 5 brands take 84% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
2.3%
Market size, estimated
$126Ka year
Peak month
November1.5× the quietest month
Top search term
stainless steel baking set40K searches a year

02 · Price

A sale here is worth $37.67.

Listings sell for $37.67 on average, from $10.23 to $82.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $37.67 that is $0 to $4K a year per listing.

Average price
$37.67inside the $15 to $100 sweet spot
Price range
$10.23–$82.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #95 within Cake Pans. It carries 1,774 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#95in Cake Pans
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,774per listing
Listings tracked
31

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Stainless Steel Cake Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

13%

  • Brand 139%
  • Brand 225%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Stainless Steel Cake Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stainless Steel Cake Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel baking set40K/yr
  • stainless steel cake pan42K/yr
  • stainless steel bakeware set22K/yr
  • stainless steel cake pans16K/yr
  • baking set stainless steel7K/yr
  • stainless steel baking pan set4K/yr
  • stainless steel baking dish4K/yr
  • stainless cake pan4K/yr
  • bakeware sets stainless steel4K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Cake Pan

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stainless Steel Cake Pan questions

Answered from the same tracked data.