Squishmallow Party Supplies

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months

307K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

4.2%

Market size, estimated

$334Ka year

Peak month

January2.1× the quietest month

Top search term

squishmallow birthday decorations127K searches a year

Listings sell for $26.11 on average, from $5.85 to $128.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $26.11 that is $3K to $7K a year per listing.

Average price

$26.11inside the $15 to $100 sweet spot

Price range

$5.85–$128.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #3,526 within Party Packs. It carries 143 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

30.6%

Average rank

#3,526in Party Packs

Average rating

4.79 starsAmazon United States average 4.42 stars

Average reviews

143per listing

Listings tracked

30

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months