Is squishmallow party supplies profitable to sell on Amazon United States?

The niche generates $334K/yr across 30 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the squishmallow party supplies niche?

10 brands and 13 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in squishmallow party supplies?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.3%.

When does demand for squishmallow party supplies peak?

Demand peaks in Jan; the busiest month runs 2.1× the quietest.

What does it cost to enter the squishmallow party supplies niche?

Listings span $5.85–$128.94; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.

squishmallow party supplies

Worth a look

Shows a sweet-spot price point ($26.11 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.

Avg price

Incredible$26.11

avg listing price — sweet spot $15–$100

Review moat

Great142.83

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Good$5.85–$128.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good$334K

$334K/yr · 307K searches

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, squishmallow party supplies is a $334K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

squishmallow party supplies market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $261K–$326K; units × avg price
Conversion rate: 4.2%
Avg BSR: #3,526
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 30.6%
Avg brand age: 32 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

Partymelon39%
Treasures Gifted34%
Horizon Group USA8%
Squishmallows6%
YSYKJYXGS5%
PEZ2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.1×

Open Trend

Top squishmallow party supplies search terms

squishmallow birthday decorations127K/yr -6.7%2.4% conv.
squishmallow party decorations36K/yr -16.9%3.0% conv.
squishmallow party23K/yr -22.4%2.0% conv.
squishmallow balloons19K/yr -11.1%1.2% conv.
squishmallow party supplies21K/yr -22.9%2.8% conv.
squishmallows birthday decorations17K/yr -55.6%1.4% conv.
squishmallow decorations10K/yr -14.8%3.4% conv.
squishmallow birthday party8K/yr -36.5%1.4% conv.
squishmallows party decorations12K/yr -47.5%1.5% conv.
squishmallow plates6K/yr -13.5%2.4% conv.

All search terms

Top squishmallow party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Partymelon Cute Animals Birthday Decorations Kids Party Supplies with Plates Cups Napkins Spoons Forks Knives Tablecloth

Partymelon$29.834.6★64 rev

Partymelon Cute Animals Birthday Decorations Kids Party Supplies with Banner Cupcake Toppers Balloons Swirls Stickers Background

Partymelon$29.874.7★118 rev

Original Squishmallows Ultimate Compounds Set 25-Pack Scented Glitter Slimes Slime Party Favors for Kids Slime Bulk Kids Party Favors Goodie Bags Mini Slime Sludge Toys

Horizon Group USA$17.064.7★1,188 rev

18Pcs Cartoon Make a Face Stickers Mixed and Matched with 6 Designs Characters Stickers for Birthday Party Decoration Party Favors.

YSYKJYXGS$9.214.8★10 rev

Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Ultimate Set Squishmallows Birthday Decorations - Dinnerware Banners Cake Toppers & Backdrop

Treasures Gifted$99.685.0★3 rev

Newest

by launch date

Partymelon 16 Pcs Cute Animals Gift Bags for Kids Party Supplies Birthday Decorations Baby Shower

Partymelon$19.810 rev

4mo ago

Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Complete Set Squishmallows Birthday Decorations - Tablecloth Banners Plates & Napkins

Treasures Gifted$54.051 rev

8mo ago

Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Ultimate Set Squishmallows Birthday Decorations - Dinnerware Banners Cake Toppers & Backdrop

Treasures Gifted$99.683 rev

8mo ago

Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Dinnerware Deluxe Set Squishmallows Birthday Decorations - Plates Napkins Cups & Tablecloth Set

Treasures Gifted$45.131 rev

10mo ago

Treasures Gifted Officially Licensed Squishmallows Party Supplies - 4.3ft Tall x 6ft Wide Backdrop - Squishmallows Birthday Decorations - Silky Fabric Birthday Banner Backdrop

Treasures Gifted$26.175 rev

10mo ago

What buyers say about squishmallow party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The balloons are good quality”

Fun/Entertainment Experience12%

“fun”

Gifting Purpose10%

“fun gift to give”

Soft Feel8%

“So soft”

Color7%

“The colors are a bright”

Advertised Vs Actual Product7%

“As described”

Value For Money7%

“Very fair price”

Size-Overall6%

“The size of the pieces are great”

Design-Overall5%

“Cute design on all of them”

Smell4%

“The smells are fun”

What buyers complain about

Smell27%

“Ketchup stinks horrible”

Size-Overall13%

“They are small”

Quality-Overall8%

“Horrible cheap poorly made”

Ease Of Cleaning8%

“Its impossible to clean fully out of fibers”

Gifting Purpose4%

“All slime is a terrible gift”

Hard Feel4%

“The squishy is kind of hard”

Ease Of Use3%

“They were a little tricky to open without riping it”

Value For Money3%

“The price is definitely a bit high for what they are”

Adhesion/Stickiness3%

“for messiness, as they are a touch stickier than some other slimes that my kids have played with and would absolutely not be fun to try to get out of hair or fabric of any type,”

Top return reasons

Size-Overall37%

Value For Money14%

Advertised Vs Actual Product13%

Smell6%

Quality-Overall4%

Gifting Purpose4%

Color4%

Product Condition3%

Thin2%

Defective Material/Parts2%

Common questions

Is squishmallow party supplies profitable to sell on Amazon United States?: The niche generates $334K/yr across 30 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the squishmallow party supplies niche?: 10 brands and 13 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in squishmallow party supplies?: Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.3%.
When does demand for squishmallow party supplies peak?: Demand peaks in Jan; the busiest month runs 2.1× the quietest.
What does it cost to enter the squishmallow party supplies niche?: Listings span $5.85–$128.94; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.