Squishmallow Cake Topper

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-17.2%

Conversion, latest week

7.1%

Market size, estimated

$47Ka year

Peak month

January1.9× the quietest month

Top search term

squishmallow cake topper24K searches a year

Listings sell for $11.91 on average, from $5.85 to $29.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.91 that is $0 to $1K a year per listing.

Average price

$11.91under the $15 to $100 sweet spot

Price range

$5.85–$29.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #2,065 within Party Packs. It carries 1,422 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

17.9%

Average rank

#2,065in Party Packs

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,422per listing

Listings tracked

20

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months