Squishmallow Blanket

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-25.0%

Conversion, latest week

1.2%

Market size, estimated

$51Ka year

Peak month

December3.3× the quietest month

Top search term

squishmallow blanket68K searches a year

Listings sell for $37.23 on average, from $9.01 to $132.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $37.23 that is $0 to $4K a year per listing.

Average price

$37.23inside the $15 to $100 sweet spot

Price range

$9.01–$132.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #1,037 within Kids' Bedding. It carries 3,598 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

96%

Out of stock, average day

16.3%

Average rank

#1,037in Kids' Bedding

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

3,598per listing

Listings tracked

25

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months