squishmallow blanket
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.23avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$9.01–$132.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,598.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 118K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, squishmallow blanket is a $51K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
squishmallow blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $56K–$74K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,037
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 44%
- Out of stock
- 16.3%
- Avg brand age
- 44 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
22
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
6%
- Franco43%
- Squishmallows24%
- Get Trend20%
- Giggling Getup3%
- Original Squishmallows2%
- Mellow2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -25.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top squishmallow blanket search terms
- squishmallow blanket68K/yr
- squishmallow bedding12K/yr
- squishmallow comforter7K/yr
- squishmallows blanket12K/yr
- squishmallow throw5K/yr
- squishmallow sheets5K/yr
- squishmallow blanket for girls6K/yr
- squishmallow bedding twin4K/yr
Top squishmallow blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Squishmallows Fleece Throw Blanket Soft Cozy 59 x 51 Inch Lightweight Fluffy Bedding Couch Bed Sofa Decor Gifts for Kids (Multi Squishmallows)
Get Trend$32.434.8★275 rev
Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
Squishmallows$24.304.5★35 rev
Franco Squishmallows Bedding Super Soft Plush Throw Blanket 62 in x 90 in Twin
Franco$26.704.8★4,635 rev
Franco Squishmallows Bedding Super Soft Comforter and Sheet Set with Sham 5 Piece Twin Size
Franco$52.734.8★19,899 rev
Squishmallows Cam Bedding Super Soft Micro Raschel Throw 46 in x 60 in (Official Squishmallows Product) by Franco
Franco$22.614.4★62 rev
Newest
by launch date
Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable
Mellow$132.10237 rev
Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
Squishmallows$24.3035 rev
Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
Squishmallows$24.2435 rev
Capybara Gifts Blanket Soft Flannel Throw for Kids Boys Girls Cute Animal Plush Gift for Teens Birthday Cozy Kawaii Stuff Decor for Room Couch Sofa-40x50inches
Bmaows$27.8393 rev
Get Trend Squishmallows Fleece Throw Blanket Soft Cozy 59 x 51 Inch Lightweight Fluffy Bedding Couch Bed Sofa Decor Gifts for Kids (Multi Squishmallows)
Get Trend$32.43275 rev
Trending
90-day click momentumMellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable
Mellow$132.104.5★
Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
Paljaca$14.774.8★
Franco Squishmallows Bedding Super Soft Comforter and Sheet Set with Sham 7 Piece Full Size
Franco$73.424.8★
Giggling Getup Wearable Blanket Hoodie for Adults Gifts for Teen Girls Sister Women Sherpa Fleece Printed Hooded Blanket Sweatshirt Warm Cozy with Pocket & Sleeves Beige Cat
Giggling Getup$29.044.8★
Squishmallows Girls Onesie Pajamas - Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License
Squishmallows$24.304.5★
What buyers say about squishmallow blanket
What buyers praise and complain about, mined from review topics.What buyers love
“The softest fabric ever”
“Quality and Comfort”
“It was well made”
“Great size, especially for the price”
“can see it being cozy in the winter”
“Great Gift – Fun and Enjoyable”
“Very fair price”
“Exactly as described”
“not too heavy”
“For reference, I have a king-size bed and a large-capacity washer that easily handles other king-size comforters without any problems”
What buyers complain about
“Very large”
“Scam Absolutely Garbage Product”
“but way too hot”
“This item is def not as advertised”
“Id say not quite worth it”
“Plastic looking blanket instead of soft flannel”
“the second wash turned my comforter into a lumpy”
“PRINTS MAY VARY”
“Heavy & Bulky and only meant for cold winter”
“Blood stains”
Top return reasons
Common questions
- Is squishmallow blanket profitable to sell on Amazon United States?
- The niche generates $51K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the squishmallow blanket niche?
- 10 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in squishmallow blanket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Warmth. The return rate is 1.4%.
- When does demand for squishmallow blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the squishmallow blanket niche?
- Listings span $9.01–$132.10; the average listing price is $37.23 (sweet spot $15–$100). The average incumbent carries 3,598 reviews — the moat a new listing must climb.