Skip to content

Squirrel Christmas Sweater

Fail

Shoppers spend an estimated $0 a year here, so Squirrel Christmas Sweater is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$0/yr25K searches / yr
90-day growth
-63.2%search demand this quarter
Competition
72%top-5 click share · 6 brands · 9 sellers

Flapen Score

Squirrel Christmas Sweater against its category

The dotted line is the Home & Kitchen average. Past it, Squirrel Christmas Sweater is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Christmas Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Squirrel Christmas Sweater 25K times last year and spent an estimated $0. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-63.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December38.7× the quietest month
Top search term
squirrel sweater13K searches a year

02 · Price

A sale here is worth $23.10.

Listings sell for $23.10 on average, from $10.99 to $35.19. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $23.10 that is $0 to $2K a year per listing.

Average price
$23.10inside the $15 to $100 sweet spot
Price range
$10.99–$35.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #10,635 within Wearable Blankets. It carries 570 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#10,635in Wearable Blankets
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
570per listing
Listings tracked
11

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Squirrel Christmas Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 219%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Squirrel Christmas Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 38.7×

Search terms

Top Squirrel Christmas Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirrel sweater13K/yr
  • squirrel sweatshirt5K/yr
  • squirrel christmas sweater5K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Christmas Sweater

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Horrible quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Squirrel Christmas Sweater questions

Answered from the same tracked data.