Squeeze Butter
FailThe top 5 products take 91% of clicks, so Squeeze Butter is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $60K/yr74K searches / yr
- 90-day growth
- +25.7%search demand this quarter
- Competition
- 91%top-5 click share · 7 brands · 66 sellers
Flapen Score
Squeeze Butter against its category
The dotted line is the Home & Kitchen average. Past it, Squeeze Butter is stronger. Inside it, weaker.
Market
The Squeeze Butter market on Amazon at a glance
Shoppers on Amazon United States searched for Squeeze Butter 74K times last year and spent an estimated $60K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +25.7%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $60Ka year
- Top search term
- squeeze butter30K searches a year
02 · Price
A sale here is worth $21.42.
Listings sell for $21.42 on average, from $3.58 to $61.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $21.42 that is $11K to $16K a year per listing.
- Average price
- $21.42inside the $15 to $100 sweet spot
- Price range
- $3.58–$61.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$16K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Condiment Squeeze Bottles. It carries 1,112 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #219in Condiment Squeeze Bottles
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 1,112per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Squeeze Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Parkay Margarine Squeeze Bottle - 12 Ounce - Pack of 2
- Price
- $13.13
- Rating
- 4.4/5
- Reviews
- 1,085
- Age
- 9y ago

GRACE KARIN Womens Hooded Winter Parkas Anroaks Coats Army Green S
- Price
- $61.83
- Rating
- 4.3/5
- Reviews
- 5,454
- Age
- 8y ago

Lyreh 1pcs Squeeze Butter Squishy Toy PU Material Butter Stick Slow Rising Squeeze Food Fidget Toy for Office School (Light Yellow)
- Price
- $9.27
- Rating
- 4.0/5
- Reviews
- 625
- Age
- 1y ago

2pcs Slow Rising Butter Squishy 2026 New Realistic Soft Butter Stick Butter Squishy Relief Fidget Toys Slow Rebound Stress Relief Toy Gifts
- Price
- $8.36
- Rating
- 4.1/5
- Reviews
- 189
- Age
- 4mo ago

Parkay Squeeze Margarine 12 oz
- Price
- $3.58
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 13y ago
Trending
estimated 90-day click momentum
2pcs Slow Rising Butter Squishy 2026 New Realistic Soft Butter Stick Butter Squishy Relief Fidget Toys Slow Rebound Stress Relief Toy Gifts
- Price
- $8.36
- Rating
- 4.1/5
- Reviews
- 189
- Age
- 4mo ago

GRACE KARIN Womens Hooded Winter Parkas Anroaks Coats Army Green S
- Price
- $61.83
- Rating
- 4.3/5
- Reviews
- 5,454
- Age
- 8y ago

Slow Rebound Cute Butter Squeeze Stress Balls 2026 New Realistic Soft Butter Stick Fidget Toy Slow Rising Portable Squishy for Adults Anxiety & Stress Relief Sensory Gifts for Office Home1pcs
- Price
- $8.87
- Rating
- 4.2/5
- Reviews
- 258
- Age
- 4mo ago

Parkay Margarine Squeeze Bottle - 12 Ounce - Pack of 2
- Price
- $13.13
- Rating
- 4.4/5
- Reviews
- 1,085
- Age
- 9y ago

Parkay Margarine Squeeze Bottle 24 Total Ounces - Delicious and Convenient Butter Substitute - Includes Phoenix Rose Fridge Sticker
- Price
- $44.90
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 2y ago
Newest
by launch date
2pcs Slow Rising Butter Squishy 2026 New Realistic Soft Butter Stick Butter Squishy Relief Fidget Toys Slow Rebound Stress Relief Toy Gifts
- Price
- $8.36
- Rating
- 4.1/5
- Reviews
- 189
- Age
- 4mo ago

Slow Rebound Cute Butter Squeeze Stress Balls 2026 New Realistic Soft Butter Stick Fidget Toy Slow Rising Portable Squishy for Adults Anxiety & Stress Relief Sensory Gifts for Office Home1pcs
- Price
- $8.87
- Rating
- 4.2/5
- Reviews
- 258
- Age
- 4mo ago

Lyreh 1pcs Squeeze Butter Squishy Toy PU Material Butter Stick Slow Rising Squeeze Food Fidget Toy for Office School (Light Yellow)
- Price
- $9.27
- Rating
- 4.0/5
- Reviews
- 625
- Age
- 1y ago

Parkay Margarine Squeeze Bottle 24 Total Ounces - Delicious and Convenient Butter Substitute - Includes Phoenix Rose Fridge Sticker
- Price
- $44.90
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 2y ago

GRACE KARIN Womens Hooded Winter Parkas Anroaks Coats Army Green S
- Price
- $61.83
- Rating
- 4.3/5
- Reviews
- 5,454
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
66
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
4%
- Drew's All Natural63%
- GRACE KARIN9%
- Lyreh7%
- GYYDSGS6%
- Parkay6%
- Phoenix Rose5%
- Open — no brand owns it (1 brand, 4%)
Demand
Squeeze Butter search demand
Weekly searches over the year. Pick a range.
Search terms
Top Squeeze Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squeeze butter30K/yr
- butter squeeze10K/yr
- parkay squeeze butter10K/yr
- parkay butter13K/yr
- parkay7K/yr
- parkay margarine4K/yr
Reviews and returns
What reviews say buyers love and hate about Squeeze Butter
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squeeze Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









