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Square Soap Travel Case

Fail

Shoppers spend an estimated $46K a year here, so Square Soap Travel Case is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$46K/yr84K searches / yr
90-day growth
+32.6%search demand this quarter
Competition
72%top-5 click share · 8 brands · 10 sellers

Flapen Score

Square Soap Travel Case against its category

The dotted line is the Home & Kitchen average. Past it, Square Soap Travel Case is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Square Soap Travel Case market on Amazon at a glance

Shoppers on Amazon United States searched for Square Soap Travel Case 84K times last year and spent an estimated $46K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+32.6%
Conversion, latest week
5.1%
Market size, estimated
$46Ka year
Top search term
square soap travel case20K searches a year

02 · Price

A sale here is worth $10.74.

Listings sell for $10.74 on average, from $5.38 to $37.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.74 that is $1K to $3K a year per listing.

Average price
$10.74under the $15 to $100 sweet spot
Price range
$5.38–$37.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #290 within Holders & Dispensers. It carries 457 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#290in Holders & Dispensers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
457per listing
Listings tracked
16

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Square Soap Travel Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 137%
  • Brand 231%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Square Soap Travel Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.9× · 11 of 12 months tracked

Search terms

Top Square Soap Travel Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • square soap travel case20K/yr
  • dr squatch travel size16K/yr
  • dr squatch soap travel case8K/yr
  • dr squatch travel kit6K/yr
  • dr squatch travel case6K/yr
  • dr squatch soap case4K/yr
  • dr squatch travel5K/yr
  • dr squatch accessories4K/yr
  • sasquatch gift set5K/yr
  • dr squatch bundle set for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Square Soap Travel Case

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
1.0%of orders come back
“So small”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Square Soap Travel Case questions

Answered from the same tracked data.