square plate set
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Great$60.44avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Good$8.29–$168.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay3,035.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 72K searches
According to Flapen's Amazon United States niche tracking, square plate set is a $20K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
square plate set market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $30K–$45K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #716
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 4.3%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
64
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
31%
Top 20: 67%
Open market
43%
- Gibson Home15%
- Gibson Elite12%
- vancasso8%
- Porlien7%
- TP7%
- famiware7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top square plate set search terms
- square plate set23K/yr
- square plates set12K/yr
- square dinner plates set of 88K/yr
- white square dinnerware set6K/yr
- square dish4K/yr
- white square dishes3K/yr
- square dishes set for 123K/yr
- white square plates and bowls sets1K/yr
- white square plate set2K/yr
- square white dinnerware set1K/yr
Top square plate set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gibson Home Zen Buffet Hard Square Porcelain Chip and Scratch Resistant Dinnerware Set White Service for 8 (24pcs)
Gibson Home$90.934.1★194 rev
Amazon Basics Square Dinnerware Set for 6 Plates and Bowls for Kitchen 18-Piece Dishwasher and Microwave Safe Modern Beams
Amazon Basics$45.074.6★11,318 rev
Gibson Home Zen Buffet White Porcelain Dinnerware Set for 4 Square Plates Bowls and Mugs Chip and Scratch Resistant Dishwasher and Microwave Safe 16 Piece
Gibson Home$36.524.6★7,567 rev
TP 12-Piece Melamine Dinnerware Sets Square Service for 4 White
TP$40.374.3★615 rev
Porlien Off-White Porcelain Dinnerware Set (16 Piece Dinnerware Set) Square Dishes Set for 4 Persons Chip Resistant Dinnerware Set Square Plates and Bowls Sets Durable Everyday Dishes
Porlien$58.774.6★3,434 rev
Newest
by launch date
Gibson Home Brentwood 40-Piece Dinnerware Set Square White Porcelain Plates and Bowls Service for 8 Dishwasher & Microwave Safe Modern Everyday Dinner Set with Cereal Dessert and Entre Bowls
Gibson Home$95.146,432 rev
American Atelier Kingsley Square Dinnerware Set 12-Piece White
American Atelier$30.0510 rev
Corelle Vitrelle 18-Piece Service for 6 Square Dinnerware Set Triple Layer Glass and Chip Resistant Lightweight Square Plates and Bowls Set Pure White
Corelle$97.235,615 rev
TP 12-Piece Melamine Dinnerware Sets Square Service for 4 White
TP$40.37615 rev
vancasso Soho Dinnerware Sets 12 Pieces White Stoneware Square Place Setting Dinner Plate Dessert Plate Bowls Service for 4
vancasso$63.381,452 rev
Trending
90-day click momentumAmerican Atelier Kingsley Square Dinnerware Set 12-Piece White
American Atelier$30.053.8★
TP 12-Piece Melamine Dinnerware Sets Square Service for 4 White
TP$40.374.3★
vancasso Stern Green Dinner Set Square Reactive Glaze Tableware 12 Pieces Kitchen Dinnerware Stoneware Crockery Set with Dinner Plate Dessert Plate Bowl Service for 4
vancasso$74.994.4★
Teivio 16-piece Plastic Wheat Straw Square Dinnerware Set for 4 Unbreakable Dinner Plates Salad Plates Snack Bowls Tumblers 13.5 oz Dishwasher Safe Kitchen Outdoor Camping Black
Teivio$23.014.5★
Famiware Ocean Square Dinnerware Sets for 4 12-Piece Cappuccino White
famiware$68.734.4★
What buyers say about square plate set
What buyers praise and complain about, mined from review topics.What buyers love
“This is a high quality set”
“Worth It”
“I love the modern looking design”
“The colors are so pretty”
“Don't break them”
“not flimsy”
“Style”
“Good size”
“These are the most light weight yet most durable plates Ive come across”
“Just as described”
What buyers complain about
“the Coffee cups are very small”
“the quality control is lacking”
“Not microwaveable”
“They break very easily”
“They are also a bit on the heavy side”
“Broke in the dishwasher”
“Red Color is not the same”
“The plastic felt cheap”
“Kind of pricey”
“Didn't like them loose not looking like the picture im sending them”
Top return reasons
Common questions
- Is square plate set profitable to sell on Amazon United States?
- The niche generates $20K/yr across 64 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the square plate set niche?
- 28 brands and 64 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in square plate set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Microwave Safe. The return rate is 3.3%.
- When does demand for square plate set peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the square plate set niche?
- Listings span $8.29–$168.32; the average listing price is $60.44 (sweet spot $15–$100). The average incumbent carries 3,036 reviews — the moat a new listing must climb.