Square Plate Set
FailShoppers spend an estimated $20K a year here, so Square Plate Set is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $20K/yr72K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 31%top-5 click share · 28 brands · 64 sellers
Flapen Score
Square Plate Set against its category
The dotted line is the Home & Kitchen average. Past it, Square Plate Set is stronger. Inside it, weaker.
Market
The Square Plate Set market on Amazon at a glance
Shoppers on Amazon United States searched for Square Plate Set 72K times last year and spent an estimated $20K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $20Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- square plate set23K searches a year
02 · Price
A sale here is worth $60.44.
Listings sell for $60.44 on average, from $8.29 to $168.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $60.44 that is $0 to $6K a year per listing.
- Average price
- $60.44inside the $15 to $100 sweet spot
- Price range
- $8.29–$168.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #716 within Dinnerware. It carries 3,036 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 4.3%
- Average rank
- #716in Dinnerware
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,036per listing
- Listings tracked
- 64
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Square Plate Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gibson Home Zen Buffet Hard Square Porcelain Chip and Scratch Resistant Dinnerware Set White Service for 8 (24pcs)
- Price
- $90.93
- Rating
- 4.1/5
- Reviews
- 194
- Age
- 4y ago

Amazon Basics Square Dinnerware Set for 6 Plates and Bowls for Kitchen 18-Piece Dishwasher and Microwave Safe Modern Beams
- Price
- $45.07
- Rating
- 4.6/5
- Reviews
- 11,318
- Age
- 7y ago

Gibson Home Zen Buffet White Porcelain Dinnerware Set for 4 Square Plates Bowls and Mugs Chip and Scratch Resistant Dishwasher and Microwave Safe 16 Piece
- Price
- $36.52
- Rating
- 4.6/5
- Reviews
- 7,567
- Age
- 10y ago

TP 12-Piece Melamine Dinnerware Sets Square Service for 4 White
- Price
- $40.37
- Rating
- 4.3/5
- Reviews
- 615
- Age
- 2y ago

Porlien Off-White Porcelain Dinnerware Set (16 Piece Dinnerware Set) Square Dishes Set for 4 Persons Chip Resistant Dinnerware Set Square Plates and Bowls Sets Durable Everyday Dishes
- Price
- $58.77
- Rating
- 4.6/5
- Reviews
- 3,434
- Age
- 5y ago
Trending
estimated 90-day click momentum
American Atelier Kingsley Square Dinnerware Set 12-Piece White
- Price
- $30.05
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

TP 12-Piece Melamine Dinnerware Sets Square Service for 4 White
- Price
- $40.37
- Rating
- 4.3/5
- Reviews
- 615
- Age
- 2y ago

vancasso Stern Green Dinner Set Square Reactive Glaze Tableware 12 Pieces Kitchen Dinnerware Stoneware Crockery Set with Dinner Plate Dessert Plate Bowl Service for 4
- Price
- $74.99
- Rating
- 4.4/5
- Reviews
- 735
- Age
- 2y ago

Teivio 16-piece Plastic Wheat Straw Square Dinnerware Set for 4 Unbreakable Dinner Plates Salad Plates Snack Bowls Tumblers 13.5 oz Dishwasher Safe Kitchen Outdoor Camping Black
- Price
- $23.01
- Rating
- 4.5/5
- Reviews
- 3,212
- Age
- 4y ago

Famiware Ocean Square Dinnerware Sets for 4 12-Piece Cappuccino White
- Price
- $68.73
- Rating
- 4.4/5
- Reviews
- 504
- Age
- 3y ago
Newest
by launch date
Gibson Home Brentwood 40-Piece Dinnerware Set Square White Porcelain Plates and Bowls Service for 8 Dishwasher & Microwave Safe Modern Everyday Dinner Set with Cereal Dessert and Entre Bowls
- Price
- $95.14
- Rating
- 4.5/5
- Reviews
- 6,432
- Age
- 1y ago

American Atelier Kingsley Square Dinnerware Set 12-Piece White
- Price
- $30.05
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Corelle Vitrelle 18-Piece Service for 6 Square Dinnerware Set Triple Layer Glass and Chip Resistant Lightweight Square Plates and Bowls Set Pure White
- Price
- $97.23
- Rating
- 4.8/5
- Reviews
- 5,615
- Age
- 2y ago

TP 12-Piece Melamine Dinnerware Sets Square Service for 4 White
- Price
- $40.37
- Rating
- 4.3/5
- Reviews
- 615
- Age
- 2y ago

vancasso Soho Dinnerware Sets 12 Pieces White Stoneware Square Place Setting Dinner Plate Dessert Plate Bowls Service for 4
- Price
- $63.38
- Rating
- 4.4/5
- Reviews
- 1,452
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
64
Est. top-5 brand share
50%
Top 20: 96%
Est. top-5 click share
31%
Top 20: 67%
Open market
43%
- Gibson Home15%
- Gibson Elite12%
- vancasso8%
- Porlien7%
- TP7%
- famiware7%
Demand
Square Plate Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Square Plate Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- square plate set23K/yr
- square plates set12K/yr
- square dinner plates set of 88K/yr
- white square dinnerware set6K/yr
- square dish4K/yr
- white square dishes3K/yr
- square dishes set for 123K/yr
- white square plates and bowls sets1K/yr
- white square plate set2K/yr
- square white dinnerware set1K/yr
Reviews and returns
What reviews say buyers love and hate about Square Plate Set
We read the reviews and the return reasons for every product selling here.
“the Coffee cups are very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Square Plate Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









