Skip to content

Square Plate Set

Fail

Shoppers spend an estimated $20K a year here, so Square Plate Set is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$20K/yr72K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
31%top-5 click share · 28 brands · 64 sellers

Flapen Score

Square Plate Set against its category

The dotted line is the Home & Kitchen average. Past it, Square Plate Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Square Plate Set market on Amazon at a glance

Shoppers on Amazon United States searched for Square Plate Set 72K times last year and spent an estimated $20K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
0.5%
Market size, estimated
$20Ka year
Peak month
December2.0× the quietest month
Top search term
square plate set23K searches a year

02 · Price

A sale here is worth $60.44.

Listings sell for $60.44 on average, from $8.29 to $168.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $60.44 that is $0 to $6K a year per listing.

Average price
$60.44inside the $15 to $100 sweet spot
Price range
$8.29–$168.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #716 within Dinnerware. It carries 3,036 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
4.3%
Average rank
#716in Dinnerware
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,036per listing
Listings tracked
64

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Square Plate Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

64

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

31%

Top 20: 67%

Open market

43%

  • Brand 115%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Square Plate Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Square Plate Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • square plate set23K/yr
  • square plates set12K/yr
  • square dinner plates set of 88K/yr
  • white square dinnerware set6K/yr
  • square dish4K/yr
  • white square dishes3K/yr
  • square dishes set for 123K/yr
  • white square plates and bowls sets1K/yr
  • white square plate set2K/yr
  • square white dinnerware set1K/yr

Reviews and returns

What reviews say buyers love and hate about Square Plate Set

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
3.3%of orders come back
“the Coffee cups are very small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Square Plate Set questions

Answered from the same tracked data.