Square Pillows
FailThe average product has 43,741 reviews to catch up to, so Square Pillows is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $170K/yr183K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 18 sellers
Flapen Score
Square Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Square Pillows is stronger. Inside it, weaker.
Market
The Square Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Square Pillows 183K times last year and spent an estimated $170K. The top 5 brands take 77% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $170Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- square pillows104K searches a year
02 · Price
A sale here is worth $21.86.
Listings sell for $21.86 on average, from $7.96 to $64.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.86 that is $5K to $11K a year per listing.
- Average price
- $21.86inside the $15 to $100 sweet spot
- Price range
- $7.96–$64.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Bed Pillows & Positioners. It carries 43,741 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Bed Pillows & Positioners
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 43,741per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Square Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE Throw Pillows Inserts Pack of 2 18x18 Inch 100% Virgin Fiber Filling Bed Couch Pillows
- Price
- $13.49
- Rating
- 4.6/5
- Reviews
- 3,846
- Age
- 1y ago

EDOW Throw Pillow Insert LightweightSoft Polyester Down Alternative Decorative Pillow Sham Stuffer Machine Washable. (White 18x18)
- Price
- $7.96
- Rating
- 4.2/5
- Reviews
- 25,446
- Age
- 7y ago

Amazon Basics Square Hypoallergenic Down Alternative Pillow Insert Machine Washable Softness and Support 20 inch 2-Pack
- Price
- $17.42
- Rating
- 4.4/5
- Reviews
- 1,866
- Age
- 9mo ago

HARBOREST Ice Cube Cooling Pillow for Side Sleepers Memory Foam Side Sleeper Pillow Support Head & Neck for Pain Relief12x24x5
- Price
- $33.37
- Rating
- 4.2/5
- Reviews
- 1,896
- Age
- 4y ago

MIULEE Pillows Inserts Pack of 4 18x18 Inch 100% Virgin Microfiber Filling Throw Pillows for Bed Couch Sofa
- Price
- $19.77
- Rating
- 4.7/5
- Reviews
- 1,512
- Age
- 1y ago
Trending
estimated 90-day click momentum
MIULEE 18x18 Inch Pillows Inserts Pack of 4 Down Alternative Virgin Filling Comfy Support Throw Pillows for Sofa Couch Bed
- Price
- $20.88
- Rating
- 4.8/5
- Reviews
- 488
- Age
- 6mo ago

MIULEE Pillows Inserts Pack of 4 18x18 Inch 100% Virgin Microfiber Filling Throw Pillows for Bed Couch Sofa
- Price
- $19.77
- Rating
- 4.7/5
- Reviews
- 1,512
- Age
- 1y ago

Amazon Basics Square Hypoallergenic Down Alternative Pillow Insert Machine Washable Softness and Support 20 inch 2-Pack
- Price
- $17.42
- Rating
- 4.4/5
- Reviews
- 1,866
- Age
- 9mo ago

EDOW Throw Pillow Insert LightweightSoft Polyester Down Alternative Decorative Pillow Sham Stuffer Machine Washable. (White 18x18)
- Price
- $7.96
- Rating
- 4.2/5
- Reviews
- 25,446
- Age
- 7y ago

MIULEE Throw Pillows Inserts Pack of 2 18x18 Inch 100% Virgin Fiber Filling Bed Couch Pillows
- Price
- $13.49
- Rating
- 4.6/5
- Reviews
- 3,846
- Age
- 1y ago
Newest
by launch date
MIULEE 18x18 Inch Pillows Inserts Pack of 4 Down Alternative Virgin Filling Comfy Support Throw Pillows for Sofa Couch Bed
- Price
- $20.88
- Rating
- 4.8/5
- Reviews
- 488
- Age
- 6mo ago

Amazon Basics Square Hypoallergenic Down Alternative Pillow Insert Machine Washable Softness and Support 20 inch 2-Pack
- Price
- $17.42
- Rating
- 4.4/5
- Reviews
- 1,866
- Age
- 9mo ago

Amazon Basics Square Hypoallergenic Pillow Insert Down Alternative Fiberfill Sofa Bed Couch Decorative Stuffer 18 2-Pack
- Price
- $14.11
- Rating
- 4.4/5
- Reviews
- 1,866
- Age
- 9mo ago

Leeden 18x18 Pillow Inserts Pack of 2 18 Inch Throw Pillow Inserts Soft Fluffy Decorative Square Throw Pillows for Couch Sofa Bed and Home Decor White Pillows
- Price
- $16.55
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 11mo ago

MIULEE Pillows Inserts Pack of 4 18x18 Inch 100% Virgin Microfiber Filling Throw Pillows for Bed Couch Sofa
- Price
- $19.77
- Rating
- 4.7/5
- Reviews
- 1,512
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
18
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 98%
Open market
18%
- MIULEE21%
- EDOW20%
- Amazon Basics17%
- Utopia Bedding10%
- HARBOREST9%
- JIEITIVE4%
Demand
Square Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Square Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- square pillows104K/yr
- square pillow64K/yr
- pillow square8K/yr
- pillows square6K/yr
Reviews and returns
What reviews say buyers love and hate about Square Pillows
We read the reviews and the return reasons for every product selling here.
“No Fluff”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Square Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









