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Square Pillows

Fail

The average product has 43,741 reviews to catch up to, so Square Pillows is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$170K/yr183K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
54%top-5 click share · 14 brands · 18 sellers

Flapen Score

Square Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Square Pillows is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Square Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Square Pillows 183K times last year and spent an estimated $170K. The top 5 brands take 77% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
4.3%
Market size, estimated
$170Ka year
Peak month
August1.6× the quietest month
Top search term
square pillows104K searches a year

02 · Price

A sale here is worth $21.86.

Listings sell for $21.86 on average, from $7.96 to $64.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.86 that is $5K to $11K a year per listing.

Average price
$21.86inside the $15 to $100 sweet spot
Price range
$7.96–$64.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Bed Pillows & Positioners. It carries 43,741 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Bed Pillows & Positioners
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
43,741per listing
Listings tracked
22

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Square Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

18%

  • Brand 121%
  • Brand 220%
  • Brand 317%
  • Brand 410%
  • Brand 59%
  • Brand 64%

Demand

Square Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Square Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • square pillows104K/yr
  • square pillow64K/yr
  • pillow square8K/yr
  • pillows square6K/yr

Reviews and returns

What reviews say buyers love and hate about Square Pillows

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Fluffiness”
1.7%of orders come back
“No Fluff”
A buyer, on “Fluffiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Square Pillows questions

Answered from the same tracked data.