Skip to content

Square Picture Frame

Fail

Shoppers spend an estimated $85K a year here, so Square Picture Frame is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$85K/yr141K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
42%top-5 click share · 28 brands · 34 sellers

Flapen Score

Square Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Square Picture Frame is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Square Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Square Picture Frame 141K times last year and spent an estimated $85K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
2.1%
Market size, estimated
$85Ka year
Peak month
December2.0× the quietest month
Top search term
square frames33K searches a year

02 · Price

A sale here is worth $29.12.

Listings sell for $29.12 on average, from $5.77 to $89.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.12 that is $0 to $3K a year per listing.

Average price
$29.12inside the $15 to $100 sweet spot
Price range
$5.77–$89.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #373 within Picture Frames. It carries 7,039 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#373in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
7,039per listing
Listings tracked
53

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Square Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

34

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

42%

Top 20: 70%

Open market

35%

  • Brand 127%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Square Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Square Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • square frames33K/yr
  • square picture frames32K/yr
  • square frame with mat9K/yr
  • picture frames square8K/yr
  • large square frame6K/yr
  • large square picture frame6K/yr
  • square wood frame4K/yr
  • black square frames6K/yr
  • black square picture frames5K/yr
  • black square frame4K/yr

Reviews and returns

What reviews say buyers love and hate about Square Picture Frame

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Frame Quality”
22%of negative reviews mention “Quality-Overall”
4.0%of orders come back
“Poor Quality Control”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Square Picture Frame questions

Answered from the same tracked data.