square cupcake pans
Skip itSoft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Price range
Great$7.85–$50.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,510.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$52K$52K/yr · 62K searches
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, square cupcake pans is a $52K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
square cupcake pans market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 0.7%
- Avg brand age
- 45 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
35
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
20%
- Beasea37%
- Wilton14%
- Bake Choice11%
- UCBAT8%
- YAYODS6%
- Good Dee's4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top square cupcake pans search terms
- square muffin pan19K/yr
- square cupcake pans16K/yr
- individual brownie pan9K/yr
- square muffin tin6K/yr
- pampered chef brownie pan5K/yr
- square cupcake pan4K/yr
- square brownie pan with dividers3K/yr
Top square cupcake pans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beasea Brownie Pan with Dividers 1 Set 12 Cavity All Edges Square Cupcake Brownie Pans Mini Cake Non Stick Baking Carbon Steel Bread Mold Small Edge 3x4 Individual Cutter Sheet Tray for Cookie Oven
Beasea$14.934.6★1,267 rev
Beasea Brownie Pan with Dividers 2 Set All Edges Square Cupcake Brownie Pans 12 Mini Cavity Non Stick Baking Carbon Steel Bread Mold Small Edge 3x4 Individual Cutter Sheet Tray for Cake Cookie Oven
Beasea$21.814.6★714 rev
Bake Choice 12 Cavity Square Brownie Pan Non Stick With Removable Dividers
Bake Choice$14.344.8★46 rev
UCBAT 12 Cavity Brownie Pan with Dividers Non Stick Square Carbon Steel Muffin Baking Bakeware with 300 PCS Parchment Liners Dark Gray
UCBAT$14.504.6★89 rev
Wilton Gold Non-Stick Mini Loaf Pan Stainless Steel 8-Cavity
Wilton$19.094.8★14,201 rev
Newest
by launch date
Bake Choice 100Pcs Square Brownie Liners Non Stick Mini Cupcake Liners
Bake Choice$7.8531 rev
UCBAT 12 Cavity Brownie Pan with Dividers Non Stick Square Carbon Steel Muffin Baking Bakeware with 300 PCS Parchment Liners Dark Gray
UCBAT$14.5089 rev
Bake Choice 12 Cavity Square Brownie Pan Non Stick With Removable Dividers
Bake Choice$14.3446 rev
Panumly 2 Pack Brownie Pan 12-Cavity Non-Stick Square Muffin Tin with Dividers Carbon Steel All Edges Mini Brownie Cupcake Pan Tray Heavy-Duty & Non Toxic Rust Resistant & Easy Clean
Panumly$20.004 rev
KASHME 12-Cavity Silicone Brownie Pans With Metal Frame Non Stick
KASHME$10.3870 rev
Trending
90-day click momentumBake Choice 12 Cavity Square Brownie Pan Non Stick With Removable Dividers
Bake Choice$14.344.8★
UCBAT 12 Cavity Brownie Pan with Dividers Non Stick Square Carbon Steel Muffin Baking Bakeware with 300 PCS Parchment Liners Dark Gray
UCBAT$14.504.6★
Panumly 2 Pack Brownie Pan 12-Cavity Non-Stick Square Muffin Tin with Dividers Carbon Steel All Edges Mini Brownie Cupcake Pan Tray Heavy-Duty & Non Toxic Rust Resistant & Easy Clean
Panumly$20.004.0★
KASHME 12-Cavity Silicone Brownie Pans With Metal Frame Non Stick
KASHME$10.384.6★
Bake Choice 100Pcs Square Brownie Liners Non Stick Mini Cupcake Liners
Bake Choice$7.854.3★
What buyers say about square cupcake pans
What buyers praise and complain about, mined from review topics.What buyers love
“Simple baking”
“that cooks well”
“is very well made”
“Easy to use”
“easy to wash”
“Love the size”
“Great non- stick surface”
“Good price”
“Love the individual pieces that gives everyone a great crunchy edge”
“Very durable”
What buyers complain about
“Says non-stick”
“not all sizes are the same”
“difficult to clean”
“I've trouble with the brownies sticking even with nonstick spray”
“Almost tissue paper thin”
“This product was hard to use”
“Horrible design not easy to use”
“I have always cooked my bars in a glass dish so for lemon bars this pan DOES NOT work”
“Feels a little cheap”
“Not Dishwasher Safe”
Top return reasons
Common questions
- Is square cupcake pans profitable to sell on Amazon United States?
- The niche generates $52K/yr across 19 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the square cupcake pans niche?
- 16 brands and 35 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in square cupcake pans?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Ease Of Cleaning. The return rate is 2.6%.
- When does demand for square cupcake pans peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the square cupcake pans niche?
- Listings span $7.85–$50.39; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 1,510 reviews — the moat a new listing must climb.